11.2026 Welfare
FE SOGO Department stores anniversary celebration with strong finale! Challenge new peaks in performance
FE SOGO Department stores / Chen Yunlong

 The 39th anniversary celebration of FE SOGO Department stores will be held from now until November 16th, with seven stores across Taiwan offering four major strategies: super discounts, new cabinet products, membership economy, and popular IP in store giftsFirstly, department stores offer a 20% discount, supermarkets offer a 10% discount, and designated businesses receive a combined reward of over 20%; Zhongxin co branded cardholders can enjoy up to 14% cashback for their purchases, and those who join the Guotai CUBE card autumn tour plan for the first time can also receive 4% cashback.
Secondly, more than 60 new cabinets have been launched at Zhongxiao Hall and Fuxing Hall, and new products will be launched one after another in early spring 2027; Zhongxiao Pavilion has carefully designed top-level home appliance consumption gifts, and on the first day of full purchase, there is a chance to receive an iPhone 18 Pro (limited to 5 units).
Thirdly, during the anniversary celebration, SOGO App members will receive NTD 6400 electronic discount coupons as a gift.
Fourthly, the popular IP Sanrio series, including Hello Kitty, Big Ear Dog, Pudding Dog, and Pacha Dog, will launch 6 exclusive limited edition in store gifts.
Welcome to join the grand event, receive exclusive member gifts and multiple rewards, and enjoy the most attractive shopping event of the year.
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