Cross channel and cross scenario consumption patterns have become the norm, and it is even more difficult for enterprises to integrate fragmented data and customer behavior patterns. This cover story will provide you with an in-depth analysis of how businesses can use artificial intelligence and Big Data to grasp a comprehensive consumption trajectory and truly understand consumer needs.

To celebrate Mother's Day, HAPPY GO will connect Far Eastern Group's department store channels from now until May 31st, launching the "Beautiful Life Festival". Customers who make a single purchase of NTD 1000 or more in designated department stores and complete the accumulated points will be eligible for the Switch 2 Mario Kart World console group lottery.

To celebrate the 20th anniversary of ETC and the breakthrough of 3500 parking lots in cooperation with uTagGo, Far Eastern Electronic Toll Collection subsidiary Far Eastern Wisdom launched a new "eTag POINT S" on March 25th, including "eTag Bank Automatic Storage" and "eTag Parking Withholding", both of which can accumulate points.

The scenery of national highways today is completely different from more than a decade ago. ETC not only improves traffic efficiency, but also extends to automatic parking withholding services. This intelligent and sustainable transportation transformation is the result of the long-term investment of Far Eastern Electronic Toll Collection and Far Eastern Intelligence with the support of the group and related enterprise partners.

In response to World Down Syndrome Day on March 21st, HAPPY GO specially participated in the Down Syndrome Foundation's "MRT Charter Painting Train" public welfare action plan, creating the "Do Good, Be More Happy" Beigang Divine Gift Signing Activity. Inviting cardholders to take action to create an inclusive society and spread happiness to every corner of society.

Starting today, apply for the Far Eastern Group Happy World Business Card and bind it with HAPPY GO Pay. Within 45 days of approval, consume any amount through designated channels to receive 500 points as a gift; Spend on designated channels in a single month and enjoy existing point rewards. Spend NTD 10000 and receive 100 points as a bonus.

At the beginning of the Chinese New Year, many people began to review their financial plans and work goals for the new year. HAPPY GO has specially launched a subscription based service, where with just one click of binding, customers can enjoy monthly vouchers for supermarket coffee, drinks, and other items, saving money and earning points.

HAPPY GO's market research consultant brand GO SURVEY won the gold award for "Best AI Business Marketing" at the DSA Digital Singularity Awards on November 19, 2025, and also won the gold award in the "Business Marketing" category, representing recognition of its technology in the field of AI market research.

As the Lunar New Year approaches, HAPPY GO brings together department stores, bulk retailers, payment platforms, and online e-commerce channels to offer a variety of promotional activities to welcome the new year. Regardless of the amount spent or redeemed, customers can enjoy good health rewards. Encourage cardholders to seize the festive shopping and gift giving season, and enjoy the surprise shopping experience of point amplification.

A. In response to the New Year's holiday, Mart's bulk seller has upgraded and launched the "Horse Year Scratch Card" with a prize immediately, and simultaneously launched the "freshly made teppanyaki New Year's dish", which includes 6 sea and land surging delicacies at a discounted price of NTD 3188. There is also a 'Home Appliance Gift Delivery', welcome to visit and purchase.