Being the first among the department store. Pacific SOGO Department Store Department Store won the first prize in the best popular brand category of "National Brand Yushan Award"

        Pacific SOGO Department Store Department Store won the first prize in the best popular brand category of "National Brand Yushan Award" for its excellent service and commodity strength to build a safe and high-quality department store and make good use of digital marketing to promote the prosperity of the business circle; Pacific SOGO Department Store Chairman Huang Qingwen was invited to the presidential palace on December 27, 2018. To accept President Tsai Ing-wen's personal praise.

        Pacific SOGO Department Store Huang Qingwen Chairman said that Pacific SOGO Department Store has been deeply cultivated in the business circle for many years and has been committed to public welfare. In recent years, it has devoted itself to the development of CSR with the platform characteristics of department stores, so as to create a new high level of consumer trust. With the advantages of rich catering, diversified brands and exquisite services, it has become the best popular brand in the eyes of the Chinese people, which can be said to be a real home.

        Huang Qingwen Chairman analyzed the competitive advantage of Pacific SOGO Department Store, which mainly lies in four characteristics: touching service, high-quality goods, digital marketing and industry CSR model.

        Moving Service: Respect for Guests and Return to Home
         Pacific SOGO Department Store's intangible considerate and tangible service features create a high customer stopover rate; through the front-line elevator service personnel, VIP Lounge, etc., to meet customers'expectations for a better life, thereby improving the goodwill and trust of enterprises.

        Pacific SOGO Department Store is the first department store to introduce elevator service personnel. As early as the opening preparatory period, it sent its supervisors to Japan to study elevator service skills, elegant posture and workflow, cultivate cordial service spirit, professional and customer first concept, and integrate into local culture to provide accurate and in-place service. Elevator service personnel are not only the best representative of the corporate image of Pacific SOGO Department Store, but also the unique winning feature of Pacific SOGO Department Store. Especially in prosperous areas, Pacific SOGO Department Store not only promotes the development of the surrounding business circle, but also extends its services to the whole business circle. Service personnel are not only familiar with the size of Pacific SOGO Department Store, but also need to understand the vicinity of business circle changes, and provide intimate guidance to foreign and foreign tourists. The VIP Lounge, tailored for loyal customers, provides the highest level of service, combines exclusive preferential alliances with other industries, to serve the enthusiasm and intimacy of interaction, and to shape a good exchange of temperature and trust.

        High-quality commodities: continuous development of new counters and products
         In the past ten years, the world has entered an extreme recession. Analyzing consumer behavior, we can find that although the number of customers coming to stores has decreased, the unit price of customers has increased, which shows that consumer behavior has become more prudent and cautious. Faced with budget-conscious customers and the strong offensive of e-commerce, brands can not be replaced by the experience of physical stores and the temperature of attentive demonstration of service personnel. Department stores can only profit by finding the right brand and selling the right goods. Huang Qingwen Chairman believes that Pacific SOGO Department Store is the best.

        Overall, Pacific SOGO Department Store has become the best popular brand because of its special commodity power which is hard to replace. Apart from the classic cosmetics brands in the pillar industry and dozens of popular catering brands, Pacific SOGO Department Store uses story or situational Lifestyle to make products more diversified, activate the floors, and accelerate the renovation speed, so that customers are fresh in every shopping, so as to stabilize the main customer group. The most popular Japanese commodity exhibition, with mature overall planning, has not only cooperated with local government tourism propaganda units in Japan for many years, but also introduced the most distinctive local food and crafts so that foreigners can buy them without going abroad. At the same time, many tourism and cultural experience activities have been added, so that consumption and cultural baptism can go hand in hand.

        Digital Marketing Power: Going Forward with Reality and Pursuing Digital Integration
         Among the retail businesses, department stores have the most complex business strategies and product lines. In the current global recession of physical retail business, Pacific SOGO Department Store captures the hearts of new and old customers by introducing new customers through digital integration.

        Digital marketing is a brand-new marketing operation mode using computer technology and Internet to promote sales. In recent years, Pacific SOGO Department Store has launched multi-oriented e-commerce community management, official website updating, and cross-use of various digital marketing tools. For example, the Pacific SOGO Department Store has the hottest anniversary date in Physical Department stores, while the anniversary celebration on the operating line keeps the anniversary closed 24 hours. In addition, in recent years, it has exclusively launched the service of top fruit pre-purchase house to Japan, creating new topics and receiving warm response from customers.

        In addition, through membership analysis to conduct mass marketing, business communities to attack the young market, instant marketing and gathering with Pacific SOGO Department Store APP and LINE. Equivalent digital marketing as a way to expand the Pacific SOGO Department Store customer layer, but also more accurate and instant communication with customers. Multivariate payment tools, refer to the allocation of housing to the government... Equivalent digital services, flat line, line boundaries, so that shopping more convenient, comprehensive service to different customers'shopping needs.

        CSR Model Students in the Industry: Setting up a New Model for Corporate Citizenship
         Pacific SOGO Department Store, as the leading enterprise to drive the trend of life and make proposals to the contemporary society, has designated 2015 as the first year of Pacific SOGO Department Store CSR, which is an important milestone for Pacific SOGO Department Store to introduce the spirit of corporate social responsibility. In order to achieve the goal of maximizing benefits and creating win-win situation with CSR, Pacific SOGO Department Store continuously finds a sustainable way of self-interest and altruism with the industrial characteristics of retail department stores in the aspects of operation, commodities, services, marketing and environment, and internalizes CSR into enterprise DNA. Pacific SOGO Department Store is committed to promoting six key sustainable forces, together with flexible operation management, regional integration, risk management, leading the introduction of innovative technology and other strategies, to successfully create the brand image of department store leader and department store CSR model students.

        In order to provide customers with better consumer experience and touching service, Pacific SOGO Department Store strengthens management from the needs of customers, puts food safety as a key management point, and promotes the "Food Safety Network" project. 100% of all catering counters pass the "Food and Beverage Hygiene Management Grading Review". Nearly 90% of them get excellent results and write down Pacific SOGO Department Store Taipei. A brand new milestone in the big store. In addition, the three major networks of information-exposed Yunduan Food Safety Network, the internal management network of inspection and supervision, and the external education network of promotion of deep cultivation are interwoven into a meticulous catering safety management network, which not only manages the counter up to two levels of traceability, but also interacts closely with customers through information transmission and educational activities; for example, the opening of "commodities" on the official website of Pacific SOGO Department Store CSR. Safety Zone and Food and Gourmet Zone reveal more than 2,000 inspection reports, management achievements of food and beverage counters, and food safety related knowledge and current events. To grasp the industrial characteristics of retail outlets and promote food safety management has become a unique feature of Pacific SOGO Department Store. More than 80% of customers feel that Pacific SOGO Department Store consumption is safe and secure.

        In the future, Pacific SOGO Department Store will take "the new era of all-round consumption and virtual experience" as its main axis, lead the consumer market, continue to build a safe and secure shopping environment, and exert its influence to promote the prosperity and prosperity of the business circle, and continue to become the most trusted and favorite department store brand in the eyes of the Chinese people.