2:1 Point Conversion Ratio in HAPPY GO Competing in the red packet Business Opportunities at the end of the year

        Ding Ding Integrated Marketing Services, aiming at the new year's receipt of red envelope lucky money and year-end bonuses, will bring about huge consumer business opportunities. It is the first time in the year that Ding Ding Integrated Marketing Services, together with Far Eastern Department Store, Pacific SOGO Department Store, Taipei Three Pavilions and Ya Tung Department Store, launched a 2:1 over-value conversion ratio and held cards during the event. If you deduct 200 points from a single card, you can exchange 100 yuan of purchasing money or vouchers, doubling the value of the points.

        Li Mingcheng, deputy president of Ding Ding Integrated Marketing Services Customer Business Department, pointed out that the continuous activation of the point economy drives the cardholders to be more and more sensitive to the use of points. More than 50% of the cardholders usually accumulate points through consumption and turning points, waiting for the 2:1 time when they exceed their value to cash points and consume wisely at one time. From the observation of consumers'usage behavior on the anniversary of department stores in 2018, it is found that the excess points not only make consumers' consumption behavior more cohesive, but also effectively drive consumers'consumption ability 2.5 times higher than the overall average. The female cardholders, who accounted for 83% of the consumer groups when they launched the value-added point activities for Department stores, showed that female cardholders were more careful and prudent. This is the first time after the Lunar New Year to launch a 2:1 point over-value exchange activity in the department stores and shopping malls of the Group. Not only do we hope to get the red envelope of the card pals, but also we hope that the card pals will have the opportunity to enlarge the value of the points at any time from the beginning of the year to the end of the year. Smart consumption does not have to wait for the end of the year to expire.

        Since then, the Pacific SOGO Department Store Department Store Taipei Pavilion (Zhongxiao Pavilion/Fuxing Pavilion/Dunhua Pavilion) has launched the "Happy Points Point-to-Point Exchange Shopping Gold" campaign. During the campaign, cardholders can exchange 100 yuan for 200 points of happy card purchase single card deduction. A maximum of 5 cards are exchanged. Ya Tung Department Store has launched the "point change intention 200 points to 100 yuan", and the card friend can also exchange 200 points to 100 yuan vouchers to use when consuming. Far Eastern Department Store launched the "Point to Point Gold 200 Point to 100 Yuan" campaign on February 28, locking in four days of continuous holiday consumer business opportunities.

        Activity related content description website:
         https://www.sogo.com.tw/home/news/19012410030194
         Http://www.themall.com.tw/theme/special.aspx?Store=1 category=2 theme=160

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