03.2019 Group Briefing
Pacific SOGO Department Store Department Store launches "Love Box Delivery" Service to Start recycled economy with Love connection
Pacific SOGO Department Store / Wu Minru
Pacific SOGO Department Store Department Store cooperates with GIVE543, a public welfare platform, to create a "love box" service for Pacific SOGO Department Store VIP members, invite members to donate idle household goods, and hire vulnerable women to act as "donation housekeepers" to put materials on shelves in 12 processes. The donation platform currently cooperates with more than 400 social welfare machines. To mitigate the impact of over-production and idle materials on the environment, it is necessary to construct the demand for social vulnerability.
Pacific SOGO Department Store, in calculating carbon footprint, sees the life cycle of the product and the energy consumed in the production process. In the "SO GOOD Good Kids and Young People Model" campaign, many vulnerable women are found to wear disgraceful clothes in the face of their children's graduation or award ceremony and other important occasions. Therefore, Pacific SOGO Department Store Chairman Huang Qingwen has always hoped to make good use of the platform features of Pacific SOGO Department Store, prolong product life cycle, reduce energy and resource waste, and at the same time, convey the goodness of society through the series of love. Huang Qingwen Chairman said that he was glad to invite VIP members to share their love and resources through the "Love Box Delivery" service. It can not only solve the problem of idle household materials and improve the quality of life, but also help vulnerable women to find jobs. He also took the hands of both ends of the M-shaped society through the gift platform to deliver resources to the most suitable and needed people at one stroke.