Far Eastern Group celebrates the 70th anniversary of its establishment, adheres to the concept of "create a better future together, you and I work together", and its affiliated enterprise successively plans a series of public welfare activities. Far Eastern Department Store supports small-scale farmers in Taiwan, among which, Taichung City Far Eastern Department Store holds a small-scale farmers market on the first four days of its anniversary, inviting local farmers to produce vegetables and fruits , handmade food and other vendors enter the square to promote reassuring food and support Taiwan's agriculture with actions. Since October, the Far Eastern Department Store of Kaohsiung, together with the Agricultural Bureau of Kaohsiung Municipal government, has launched the "agricultural market with the style of the alliance of agriculture and agriculture" every Friday, Saturday and Sunday, focusing on 17 high-quality farmers in Kaohsiung. It has repeatedly launched fresh fruits and vegetables from the production area, presenting the good taste of Kaohsiung in the field.
According to Wu Fangming, director of Agriculture Bureau of Kaohsiung Municipal government, since 2012, Kaohsiung City has innovated the concept of promoting agricultural six level industry, integrated the upstream and downstream resources of agriculture, recruited new blood from rural areas for training farmers in Kaohsiung every year, and inspired young farmers with innovative and diversified courses. The training objects of Kaohsiung City's agriculture are mainly the "second generation of agriculture" of family farming, and then matched with the second and third level of agriculture Partners, through the concept of upstream and downstream integration and resource sharing, let students learn enterprise Management, product packaging, marketing, brand building, value-added for agricultural products. Since the start of the training course, they have won the honor of the 7th National Government Service Quality Award for the Kaohsiung Municipal government. The "model agriculture alliance" is a common brand recognition based on farmers The annual farmers return to the countryside to invest in agriculture, inject new vitality into the countryside, and gradually turn over the image of traditional farmers.
Senior Vice President of Kaohsiung's Far Eastern Department Store, Mao Zhiguo, said the company has long supported local agriculture. This year marks the 70th anniversary of Far Eastern Group. The company has expanded its green agriculture activities, invited the Agricultural Bureau of Kaohsiung Municipal government to guide the alliance to launch a small-scale agricultural style market, so that people living in the city can purchase fresh agricultural products nearby Products, and through farmers to share the expertise and experience of farming, to further spread the good energy possessed by the market, to connect food, clothing, housing and tourism industries with the same concept in the field, to weave a network of daily practice of green life for Kaohsiung residents, welcome all citizens to respond to the green good life in the field.
