FEIB launched "Xiaoyuan, you win" channel and secretly trained stylish male staff to be youtubers.

        It is fashionable for enterprises to operate we media. Far Eastern International Bank observes the ecology of the YouTube platform, upgrades the original wealth management channel, and launches a series of video and audio content of "Xiaoyuan, win". It specially trains three male employees to become YouTube. The first film shows two episodes at a time: "bank is no longer just a bank, Far Eastern International Bank" LOHAS space is beyond your imagination "and" the ultimate challenge of faith A13 in the Far Eastern Department Store "will let you know three of you at a time, hoping to attract the attention of the sliding generation with interesting and interesting content.

        In the early days, enterprises used to spend a lot of money to search for themes to shoot propaganda films. However, the rise of we media channels such as YouTube has overturned the traditional practice. Many enterprises have invested in the operation of we media, and the mode is growing with each passing day. Since two years ago, Far Eastern International Bank has regularly produced and broadcast high-quality market investment videos and communicated with relevant customers through community platforms such as youtube, line and FB. In order to be more close to the public, we media audio and video task force was set up at the beginning of this year. After half a year's planning, on the one hand, we media trained three men to become YouTuber. On the other hand, we expanded the scope of video content. In addition to providing wealth market information, we also shared lehuo's Secret skills, talents' new knowledge and financial concepts. These three "Xiaoyuan" who love life are lohave Xiaoyuan, Lechi Xiaoyuan and Lefu Xiaoyuan respectively. They want to invite customers into a rich and wonderful life of wealth.

        The YouTube channel of wealth management of Far Eastern International Bank was renamed "Xiaoyuan, won" to meet the audience with a new look, while the brand concept continued with Far Eastern International Bank The value of wealth management lies in the fact that Xiaoyuan people "report Ma Zai 543" to meet netizens on time every two weeks on Fridays; while the original weekly market express is upgraded to "market view" to share the latest professional market insight with netizens, so that the audience can absorb financial information and be happy in financial management. The market view will be broadcasted every two weeks at noon on Wednesdays.

        Far Eastern International Bank said that after the launch of the "Xiaoyuan, win" channel, the project team will not only observe the feedback from all parties, but also interact with customers through FB and line. They will also cooperate with time limited activities from time to time, and produce and broadcast video and audio content on trends and topics at any time. At the same time, it will connect with far eastern group resources to invite more customers and netizens to join Far Eastern International Bank ten happy life circle.