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06.2021 Cover Story

Far Eastern Plaza Hotel, the best choice of domestic travelling, demonstrates the top services 

Far Eastern Magazine / Editorial Room
370C01        In January 2020, the central epidemic situation command center issued the first entry restriction measures. In just 60 days, the cowid-19 epidemic spread to the world, countries implemented border control one after another, international routes were forced to stop, and the number of visitors to Taiwan avalanched, positively impacting the tourism industry. This article will give you an in-depth understanding of how far Eastern Plaza Hotel, Taipei, which is in the first row of the tsunami, is fighting against the cold winter of the industry!

        Use space to enlarge the advantages of top facilities

        At the beginning of the outbreak of the epidemic, there was a tense atmosphere in Taiwan. Far Eastern Plaza Hotel and Taipei not only adhered to the principle of giving priority to epidemic prevention, implemented measures such as people flow control and environmental disinfection, but also flexibly used space to transform some guest rooms and small banquet halls into "mobile business offices" to meet the needs of enterprises for streaming office or video conference, It also launched the conference on anti epidemic and peace party, all day long light food and disinfection services, and strict selection of antibacterial spray as a small propriety option, so that business customers can still organize various meetings and activities during the epidemic.

        Not only that, the hotel also took the opportunity to start the restaurant renovation plan. In fact, as early as 2015, Far Eastern Plaza Hotel and Taipei spent 1.5 billion yuan to refit 420 guest rooms, luxury pavilions and other facilities; In 2019, we will invest another 100 million yuan to refit the Far Eastern grand ballroom on the third floor to create an extraordinary sensory experience with a fan-shaped space six meters high, a 350 inch giant LED screen and the latest audio-visual equipment. In 2020, under the impact of the epidemic, hotels will still invest 80 million yuan to upgrade Far Eastern Group caf é The cafeteria, with its fashionable space design and open kitchen, creates a vibrant and interesting food market. Through the 12 major food theme areas, it presents the concept of "one dining table is one famous shop". The famous catering brand dingtaifeng's food is also among them. Since its opening, it has become a new base for gourmet pilgrimage.

        370C02        Take the initiative to redefine the five-star food feast

        In addition to adjusting hardware facilities, Far Eastern Plaza Hotel and Taipei have also made great efforts in catering. Taking the most upstream ingredients as an example, the hotel adheres to the belief that "eating in the season is more environmentally friendly", promotes the "natural and natural" sustainable food plan for many years, and uses local ingredients to launch seasonal food. It can not only avoid energy consumption in long-distance transportation, but also provide consumers with the freshest food.

        In addition, considering that it is inconvenient for people to go out to eat during the epidemic prevention period, the hotel has also turned passive into active, and has introduced various kinds of take out lunches and sandwiches. Through cooperation with the delivery platform, or by colleagues themselves to the adjacent office buildings and outside the hotel, consumers can enjoy the five-star delicacy of the chef's ladle.

        With the development of the epidemic, "epidemic prevention" has become the norm. Hotels have also launched various customized dining plans to meet the new wave of consumer demand. For example, some guest rooms have been transformed into VIP boxes to serve as private dining venues such as new year's Eve, mother's day and new year's Eve; On the other hand, we will strengthen cross-border cooperation and launch co branded afternoon tea and products, including launching "chance encounter afternoon tea" with TC Qiaopu, a famous chocolate brand, to support local agricultural products; Cooperate with the famous porcelain brand "Bafang Xinqi" to create "Xinqi afternoon tea" as a festival tribute; "Huaxian Shangri La tea party" was designed in March and April in response to the annual azalea season held by the Taipei municipal government.

        In view of the gradual change of consumers' eating habits under the epidemic situation, hotels continue to create new products and seize the opportunity of home food. The recently launched normal temperature instant foods such as braised beef noodles, XO sauce and mushroom sauce are the heartwarming masterpieces of the catering team. Housewives who have no time to cook and busy office workers can enjoy the good skills of five-star chef at home.

        370C00        Multiple plans to build urban Holiday Village

        According to the statistics of the Department of Transport Tourism Bureau, affected by the epidemic, the number of tourists to Taiwan in 2020 will be significantly reduced by 88.39% compared with that in 2019. Naturally, Taipei will bear the brunt of Far Eastern Plaza Hotel, which has always been the main source of international business and leisure tourists. Fortunately, in 2020, Taiwan's epidemic prevention is appropriate. After the epidemic slows down, domestic tourism is booming. Therefore, the management team quickly adjusts the housing marketing strategy, builds the hotel into an urban holiday village, and provides multiple accommodation options according to different ethnic groups to distinguish it from the market. For example, we will join hands with the Aosen children's museum to create a "parent-child holiday adventure fun housing project" in which children can play and learn in the 13 theme exhibition areas and three spaces of the museum; In addition, the "dream holiday housing project" is launched for tourists who like to experience hotel leisure facilities or enjoy delicious food. It provides upgraded accommodation and exclusive dining treatment in the VIP Hall of luxury Pavilion; In order to deepen the tourist experience of the hotel guests, the hotel has also transformed itself into a life style laboratory. It has designed three series of activities, namely "sports course", "five senses experience" and "delicious discovery". Whether you are wearing Mermaid clothes to stroll in the water, or making your own fragrance candles, you can be satisfied in the "luxury, enjoyment and play club" at one time, so that the guests can relax, enjoy and learn, Count with one stone!

        Apart from offering a variety of package tours, the hotel also shows sincerity in terms of price. With the government's reassuring travel subsidy, the hotel has added various super value housing concessions. For modern consumers who attach importance to CP value, Far Eastern Plaza Hotel and Taipei are undoubtedly the best choice to stay in Taipei.

        Devote to public welfare and protect the new era after epidemic with love

        Although the epidemic has forced all industries to face unprecedented difficulties, with the persistence of excellent medical staff, living in Taiwan is relatively happy. In order to thank the front-line medical staff for their hard work, last year, Far Eastern Plaza Hotel, Taipei, took the lead in the same trade. It put out "love lamp" on the hotel's exterior wall, and provided medical staff with 50% discount on catering and housing. In addition, the hotel has also actively participated in public welfare activities. In addition to continuing to support various projects of the international children's village and providing internship and employment opportunities, it has also held a number of Jingshan and beach cleaning activities to invite employees to take action and care about the environment together. At the same time, in line with the topic of breast cancer prevention and treatment month, the theme afternoon tea was launched, and the president personally led the colleagues to participate in the public welfare road running activities, so as to encourage the people to maintain their hope during the depressed epidemic period.

                The more difficult the environment, the more can highlight the strength of a brand. In the face of the menacing epidemic of covid-19, Far Eastern Plaza Hotel and Taipei have repeatedly assisted the government in receiving international guests with their high standard epidemic prevention strength and years of accumulated experience. With high-quality service and quick response, Far Eastern Plaza Hotel and Taipei have won the Michelin Guide evaluation for three consecutive years, the "five black houses" symbolizing the classic luxury hotel, and many tourism awards such as "the best business restaurant in Taipei" by business traveler Asia Pacific. In the future, the hotel will continue to launch various innovative marketing activities to welcome every visitor with the most innovative food, the most comfortable hotel facilities and the most intimate service.

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