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06.2021 Group Briefing

"Ten years of Far Eastern Big City shopping mall, Thank you" Big City celebrated its 10th anniversary

Far eastern big city shopping malls /
370E1301
        Since the opening of big city far eastern big city shopping malls in April 2012, it has become the first choice for all-age customers of taozhumiao to gather together in one stop for life, fashion, food and entertainment. Its excellent business operation mode has driven the growth of its performance year by year, giving full play to its social influence and becoming the largest public welfare platform in Taiwan. On April 28, the 10th birthday celebration was held. All members chanted "thank you for 10 years of Far Eastern big city shopping malls" to thank consumers for their support all the way. They accompanied Far Eastern big city shopping malls to grow and thrive in the shopping journey, activity participation and community interaction, and stood firmly in the leading position of shopping centers in Taiwan.

        Over the past 10 years, the operation management of Far Eastern big city shopping malls has been continuously improved and optimized. The cumulative data is quite amazing, ranking seventh among the department stores in Taiwan. Since its opening, the cumulative number of visitors has exceeded 120 million, with more than 42 million car parking and more than 11 million shuttle bus passengers. Adhering to the three principles of high performance, experiential marketing and commodity diversification, we have established the best partnership with manufacturers. Now there are nearly 700 brands, 200 large specialty counters, and more than 1000 flash mob stores in Taiwan (all the above data include Pacific SOGO Department store and Hsinchu store). During the self financing period, far eastern big city shopping malls led the industry to become a community operation expert. With 2.65 million times of clocking in the facebook fan page and 650000 fans' adhesion, diffusion and high interaction, the liquidity of fans can be ranked second to none in the industry; Making good use of the advantages of space, crowd, convenience and safety, nearly 3000 activities of various types were held, including 550 public welfare related activities, benefiting more than 260 groups.

        This "10 points thanks for 10 years of Far Eastern big city shopping malls" birthday campaign is of great significance. Far Eastern big city shopping malls has long supported the development of local art performance, sponsored KGB dance company to hold hip-hop competitions for many times and won excellent results in international competitions. Last year, it sponsored the 2024 Paris Olympic thunderbolt dance national player selection points / credits competition, It has also given birth to the fact that the local Hsinchu national team has won the qualification for the Olympic Games. This time, big city colleagues and KGB dance company joined hands to open the prelude of the event. The wonderful dance skills heated the atmosphere of the whole audience. Afterwards, KGB dance company sponsored 300000 yuan to support the continuation of the points / credits competition and the funds for future contestants to participate in the international competition, so as to support the youth to pursue their dreams with practical actions. Far eastern big city shopping malls cross-border links to respond to public welfare and win the trust and love of customers and all sectors of society; To practice corporate responsibility and consolidate the confidence of large and small manufacturers and all colleagues, we won the "best innovative retail award of Asian retailers alliance", "area Asia responsible entrepreneurship awards", "best employer award of Asian enterprises", "special award for purchasing mechanism of social enterprises' innovative products and services of buying power of the Ministry of economic affairs" as well as the "best innovative retail award of Asian retailers alliance" "The world CSR corporate citizen little giant Award" and other affirmation at home and abroad have successfully condensed the hearts of customers, manufacturers and employees.

        Finally, far eastern big city shopping malls has been brilliant for 10 years. Thank you for your valuable opinions. In the future, far eastern big city shopping malls will continue to give full play to the speed of digital wisdom and the temperature of physical activities, introduce exclusive popular topic goods and more intimate services, and continue to welcome every customer to create more beautiful shopping experience.

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