Far EasTone telecommunications won four gold awards of "2021 Muse Creative Award" in the United States

        The final selection results of 2021 Muse creative awards were announced. Far EasTone telecommunications swept four awards and won three platinum awards and one gold award. Far EasTone telecommunications won two platinum awards in the two major projects of video TV ad and video consumer product / services with the advertisement of "heart 5g of far EasTone telecommunications"; The integrated marketing operation of 5g listing was also reviewed and affirmed in the integrated marketing integrated marketing campaign and strategic program comm / marketing campaign, and won the platinum award and gold award respectively. The latter is the only award-winning work in Taiwan.

        Muse Creative Award is one of the most influential international awards in cross domain creative design in the world. It is initiated by the international awards associates. It is a professional award competition for people in various design fields. It aims to encourage the realization of global inspirational concepts with texture, creativity or design. The grand prize is famous for its strict evaluation system and high-quality evaluation criteria. This year, the jury is composed of 46 well-known design experts from 25 countries around the world. The winners are selected in the form of blind review from thousands of entries from 55 countries around the world. Far EasTone telecommunications won four awards in one fell swoop, and its strength has been internationally recognized.

        Far EasTone telecommunications creates a meaningful 5g marketing activity with a series of complete strategic planning. Before the launch of far EasTone telecommunications 5g, through advertising and popular KOL short films, it points out the pain points that consumers are facing and predicts how 5g will change their daily life. At the time of listing, we launched the 5g theme advertisement of far EasTone telecommunications center, which fully presents a variety of 5g situational applications, combined with ubiquitous outdoor advertisements to strengthen the brand image, connected 11 department stores in Taiwan, and launched a two-week 5g experience store, so that consumers can personally feel the pleasure of speed. At the end of the year, 5g technology will be combined with the 2021 Taipei New Year party to bring people a new sensory experience. Through a series of profound and interesting activity plans, consumers' brand awareness of far EasTone telecommunications heart 5g is established, products are understood, purchase considerations are generated, and goodwill is more effectively improved.

        The TV advertisement of "far EasTone telecommunications heart 5g - stress" which previously won the design award at the if design award in Germany also won the two highest honor platinum awards in the Muse film category again. The advertisement takes "super fast Internet, first-class experience" as the communication axis to convey that far EasTone telecommunications adopts Ericsson equipment to reduce mutual compatibility conversion problems, so as to provide consumers with stable services, inclusive from soft power to hard power, and emphasize the true strength of far EasTone telecommunications technology. The presentation content emphasizes speed, attitude and product strength, and then shows the sense of speed of Biao network with cool tide and light film rhythm, presenting various 5g situational applications of different ethnic groups in VR world, multiplayer video, multi perspective entertainment and cloud games, so as to bring consumers more specific and intuitive 5g use imagination.