Welcome to the new life of epidemic prevention. It's the most cost-effective way to brush

        In the past two years, under the covid-19 epidemic, people's social distance has been standardized, which has also changed their consumption and shopping habits. In order to maintain close interaction with Credit Card Cardholder, banks have strengthened card swiping concessions for online shopping, online entertainment, fresh food delivery, self driving, mobile payment, etc.

        Affected by the epidemic, the market is full of uncertainty. Through big data, bankers analyze consumers' preferences and consumption behavior patterns, and find that the trend of "entity to virtual, offline to online" is accelerating. Therefore, relevant marketing strategies are also changing from offline to online, including financial management, credit card consumption field, customer service and other major businesses, almost all of which are aimed at virtual channels, To meet the consumption habits in the post epidemic era. In addition, the epidemic has also lengthened people's home time. Not only does the frequency of family interaction increase, but also there is more time to accompany the hairy children at home. Pet economy has even become a new prominent school in the post epidemic era.

        In view of these trends, the banking industry focuses on the main battlefield of "domestic demand" consumption with accurate focus strategy and virtual real integration decision-making mode, and develops diversified marketing preferences. On the one hand, it maintains the existing momentum of physical channels, on the other hand, it develops new channels, and strengthens the unlimited business opportunities of virtual channels.

        1、 Gross child economy

        Taiwan has entered an old age society. Many people tend to keep cats and dogs instead of getting married or having children. In addition, they can't get together with friends during the epidemic, and their love for hairy children has increased. Many people like to share bits and pieces of playing with pets on social media, convey the lifestyle of "I'm not alone with hairy children", and accelerate the growth of pet economy. According to the data of the pet registration management information network of the Council of agriculture and the Ministry of the interior, at present, as many as 2.93 million families in Taiwan raise cats and dogs, with a relevant market value of up to 50 billion yuan per year. Therefore, Far Eastern International bank cooperates with designated businesses such as pet friendly restaurants, pet chain stores and animal hospitals to add 10% preferential feedback to the "happy family + card" rights and interests, so as to strengthen the exclusive welfare of "hairy children", Reduce the burden on the owner.

        2、 Online shopping discount

        Whether it is based on the concept of epidemic prevention, avoiding intensive contact with people, reducing the risk of infection, or using your fingers to buy international high-quality products, 3C household appliances, daily necessities... At home, it meets the boredom of being unable to shop abroad because of the epidemic, "online shopping" has become a part of people's daily life. Major banks have targeted online shopping opportunities and launched high feedback for consumers' card online shopping. For example: in Momo shopping network, PChome online shopping, shrimp skin shopping and Dongsen shopping, swipe the Far Eastern International Bank card for a single installment of NT $1288, that is, give back the card swiping gold of NT $100; Accumulate the full amount of credit card consumption on foreign websites, and enjoy up to 5% feedback; Using Netflix, Apple store, Google play, Disney +... And other platforms to chase dramas, watch movies and form teams to play games online at home, you can also enjoy a discount of up to 10% of the card payment!

        3、 Fresh food delivery

        The epidemic not only increased the frequency of delivery and take out, but also changed people's eating habits and led to the trend of self cooking. Many people began to get used to using fresh delivery instead of going shopping. In view of this, major banks have cooperated with delivery platforms. For example, they swipe Far Eastern International Bank card for consumption at foodpanda and Uber eats, and enjoy up to 5% feedback. Consumers can enjoy delicious food at home in the most cost-effective way. However, most of the feedback has an upper limit on the amount, and the discount code can be divided into old and new members. Most preferential serial numbers are only provided for the first purchase of Taishin International Bank members. It is recommended that you pay more attention to relevant regulations before placing an order.

        4、 Physical channel preference

        As people get used to the new life of epidemic prevention and are willing to go out for consumption, banks and physical channel operators all grasp the new business opportunities in the post epidemic era, accelerate the adjustment of marketing strategies, provide card swiping concessions for all kinds of physical channels, and maintain the consumption momentum of cardholder. Whether you buy clothes in flash mob fashion stores, drink coffee in chain cafes, buy Beauty tamping products in Japanese drugstore, buy epidemic prevention living spare parts through chain drugstore, etc., you can enjoy up to 5% feedback by swiping Far Eastern International Bank card.

        5、 Refueling transportation discount

        Under the influence of covid-19 epidemic, most people choose to drive by themselves instead of traveling by mass transport. Therefore, the fluctuation of oil price has become a topic of concern to consumers. However, instead of waiting for the oil price to fall, it's better to make good use of the gas CO branded card discount, or choose the bank credit card cooperating with the gas station to enjoy the irregular self-service gas preferential feedback, so as to save money for yourself. At present, many gas stations and card issuing banks have jointly launched credit card refueling price reduction. Taking Taiya, Fumao and Shanlong self-service refueling as an example, the maximum price reduction of Far Eastern International Bank card per liter is 1.2 yuan. In addition, if you need to commute via the highway every day, remember to install Etag and bind your credit card, and you won't forget to pay. Applying for the Far Eastern International Bank Etag co branded card, you can also enjoy a 10% discount on the national highway toll, which is not a small help for motorists and is worth making more use of.

        6、 Mobile payment offer

        Mobile payment is becoming more and more popular and convenient. Now as long as you bind a credit card in your mobile phone, you can easily consume and pay. It not only speeds up the transaction, but also avoids the inconvenience of carrying cash. Especially during the epidemic, it can reduce the contact opportunities during the transaction and avoid the risk of cross infection. Take far eastern international bank credit card as an example, bind line pay for credit card consumption, and the pen can enjoy up to 5% ~ 10% line points feedback; Use happy go pay to bind Far Eastern International Bank card and spend in Far Eastern Department stores or Fe SOGO Department stores. In addition to enjoying the overweight feedback provided by the merchant, you can also double the accumulated happy go points.

        Nowadays, the function of credit card is no longer just a means of payment, but a good helper for people's life. It is suggested that you might as well first evaluate your daily consumption needs and channels, and then choose the most suitable credit card. As long as you make good use of credit card feedback and benefits, you can spend wisely and manage money easily.