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04.2023 Group Briefing

Far Eastern International Bank Holds Pet Carnival More than 100 Wangmiao Taichung City

Far Eastern International Bank / Zhu Jialin
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851c01        Having pets as a companion has gradually become a trend in modern life. On March 11, Far Eastern International Bank held the "2023 Far Eastern Group Happy Family+Hairy Children Carnival" in Taichung City Park, inviting the Taiwan Guide Dog Association and Pet Friendly Ambassador Lin Xinyi to participate in a joint initiative to create a friendly environment for pets. In addition to planning pet fairs, picnics, and other activities, a graduation ceremony was held for two guide dogs who completed professional training under the witness of over 100 members of the Wangmiao family.

        Zhang Xiaoqian, Vice President of the Personal Finance Business Group, said that due to the impact of aging and fewer children, the public has generated a demand for companionship, driving the stormy growth of the pet economy. Three years ago, Far Eastern International Bank launched the first "Far Eastern Group Happy Family+Card" focused on pet parent-child etiquette in the market. In addition to cooperating with hundreds of parent-child restaurants, homestays, etc., to provide families with Mao-child children with preferential discounts, It also provides 10% cash feedback from pet chain stores or animal hospitals, including famous chain stores such as Pet Park, Dongsen Pet Cloud, Fish in Fish Pet Aquarium, and Captain Cat and Dog, to assist parents of Mao children in improving their pet's quality of life while reducing expenses.

        On the other hand, Far Eastern International Bank aired the film "Follow the Dog to Work" on the YouTube channel "Xiaoyuan Wins", which was co produced with the Taiwan Guide Dog Association, to guide the audience through the training and duty process of guide dogs, and to learn the concepts of "three no one questions" such as no feeding, no interference, no rejection, and active inquiry; We have also added financial friendly facilities such as ATMs to assist visually impaired compatriots in their operations, and have cooperated with the Taiwan Sign Language Translation Association to provide instant video translation or on-site sign language translation appointments for customers on the counter, as well as offering financial friendly courses for people with physical and mental disabilities for branch staff to create a friendly environment.

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