Creating a Sensational Customer Experience: Far Eastern International Bank has won two consecutive awards, including Treasury and Today's Weekly Magazine

        To provide customers with an unexpected experience, Far Eastern International Bank focuses on the "Far Eastern International Bank Ten Joys" brand and creates diversified financial services, which have been recognized by domestic and international awards every year. Recently, the internationally renowned financial media "The Asset" magazine announced the results of the "The Asset Triple A Private Capital Awards 2023" selection. Far Eastern International Bank once again won the "Best Brand Image Award for Wealth Management Bank" and also won the "Best Marketing Innovation Award" in the 2023 Caifu Management Bank and Securities Review of This Week, showcasing the outstanding achievements and influence of brand management.

        Zhang Xiaoqian, Vice President of Far Eastern International Bank's personal finance business group, stated that the establishment of the brand comes from a warm and innovative marketing model, which communicates with consumers, understands their needs, and responds accurately, bringing customers an unimaginable touch. Therefore, it has been recognized by expert reviews. For example, Far Eastern International Bank pioneered environmentally friendly uniforms in the financial industry. Through the appearance of uniforms, it invited Leling customers to transform their old clothes, practice the concept of environmental recycling, and together, they embarked on a fashion trend to showcase the charm and confidence of National Taiwan University; In order to enhance customers' understanding and imagination of future 3D interactions, Far Eastern International Bank has also created the first metaverse bank immersive experience in Taiwan, allowing customers to quickly fly to the Aurora World on the other end of the Earth to enjoy a virtual and real world of technology through wearable devices for painting and explanation sessions.

        In the future, Far Eastern International Bank will continue to extend its service tentacles to meet customers' more needs for finance and daily life, while breaking through the public's imagination of banking services and embracing exciting fun with customers.

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