A. Mart focuses on transformation and sustainable creation of positive influence

        The threat of COVID-19 in 2023 is easing, but for the retail industry, it is facing new risks and challenges such as price inflation and changes in household population structure. A. Mart integrates online and offline in real-time, making a transformation to cater to the market and satisfy customers, and is committed to creating positive influence through sustainable actions to win more customer favor.

                Developing trend products to enhance digital and combat power

                The epidemic has catalyzed Taiwan's online shopping to move towards full age, with mature customers aged 45 to 65 growing the most. This group knows how to make good use of digital tools and compares prices online before making a purchase. Therefore, A. Mart has collaborated with Far Eastern Group's retail planning headquarters to monitor competitor product prices in real-time through data analysis, in order to gain a price advantage, improve customer ordering rates, and contribute to revenue growth.

        Not only that, A.Mart has also launched closer strategic cooperation with major shopping platforms in Taiwan for online shopping. At the same time, it actively develops new business strategy alliances with emerging shopping platforms, breaks through county and city restrictions, expands the scope of online shopping, and makes every neighbor feel like there is an A.Mart, meeting the needs of people's lives and achieving new highs in performance.

        In 2025, we are about to enter a super advanced age society. Under the influence of factors such as a new low population and fewer children per household, consumer shopping needs have undergone significant changes. A.Mart's online shopping has demonstrated flexible adaptability, adjusted product structure in real-time, developed popular product categories, and synchronized online and offline channels, successfully boosting performance in the first half of 2023, especially in "silver hair care" and "pet products" The category performance of "Personal Care Makeup" increased by 300%, 30.9%, and 40.8% respectively compared to last year.

        Master the customer repurchase process and use the app to favor VIPs

        A. Mart actively seizes the opportunity to sell to every customer, makes good use of member consumption information, grasps its repurchase frequency, and timely drives consumers back to the store. For example, customer A used to spend an average of 3 weeks at the store once. If their consumption frequency changes, they will be reminded to come and shop through text messages or app push notifications.

        At the same time, A.Mart continues to optimize the interface and features of the app, providing customers with a better shopping experience, and the number of downloads has increased by 45% compared to last year. It is worth mentioning that this year, a special VIP gift promotion has been planned on the app, where exclusive small gifts or shopping gold will be distributed in the month of the VIP's birthday, as well as coupons on the American Mall in the museum. Among them, the birthday gift combines the concept of public welfare and purchases products from the sheltered factory to help friends with physical and mental disabilities find employment. In order to provide members with better exclusive discounts and services, A.Mart plans to promote a new membership rating system, stimulate members' desire to improve their equity levels, and further enhance their brand loyalty.

        Innovation and change win customer favor

        Taking advantage of the rebound in consumer demand after the epidemic, A.Mart's mass sales stores and the American commercial street inside the store actively adjusted their counter positions in response to consumer purchasing trends and daily needs, such as adding pet product chain stores and silver hair care stores in the middle, attracting consumers to enter physical channels, enhancing the shopping experience, and deepening their understanding of the neighborhood business district through activities such as elderly charity cutting, festival parent-child interaction, and store career exploration, Becoming a part of the community life center, enhancing residents' preference and stickiness towards the brand.

        Given the development of online shopping, in order to better connect with people's lives, A.Mart's entire store has become a B2C e-commerce logistics channel for OK supermarkets, allowing for one-stop delivery of packages and daily shopping. On the other hand, A.Mart is optimistic about the market for holiday corporate gifts and employee gifts, and has also issued electronic gift vouchers to expand different customer sources to store consumption. In addition, combining marketing plans with current events can also create more revenue for A.Mart. For example, the recent surge in production of Japanese muscat grapes has become a current issue. A.Mart seized the opportunity to launch promotional activities and sold over NTD 2 million in just 5 days.

        Implementing sustainable actions without interruption

        The global plastic production and pollution are increasing day by day. In addition to reducing and reusing plastic at the source, using alternative materials to reduce environmental burden is also one of the solutions. A. Since October, Mart has been pioneering the establishment of Taiwan's mass trading stores, introducing biodegradable vegetable and fruit bags into the fresh vegetable and fruit areas of five branches (Zhongxiao store, Nanya store, Hsinchu store, Fuxing store, and Shuinan store), and setting up a recycling area in the store. The recycling bags are regularly sent to Ming'an Technology, which uses patented machines to decompose them into organic carbon fertilizers and ultimately use them for agricultural and horticultural composting. It is estimated that the consumption of 1.8 million plastic bags can be reduced in one year.

        In addition, A.Mart also uses eco-friendly fabrics remade from PET bottles to make brand folding eco-friendly bags as a gift for full consumption. In addition, they have introduced a Taiwan Plastics Biomedical Laundry Detergent Supplement Station machine, where customers can purchase eco-friendly branded laundry detergent at an affordable price of NTD40 per liter with their own empty bottles. According to statistics, a total of nearly 8000 plastic containers will be reduced in 2022, reducing carbon emissions by over 900 kilograms.

                Looking ahead to 2024, in order to consolidate market competitiveness and deepen consumer preference for brands, A. Mart will be committed to expanding product and service differentiation, continuously implementing sustainable actions at all levels, and continuously laying out digital transformation to create greater competitive advantages.

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