Far Eastern International Bank collaborates with Weipeng to enhance financial experience with AI Big Data as its backing

        Far Eastern International Bank has collaborated deeply with Vpon Big Data Group to apply new digital analytics tools to reshape customer experience journeys through visual dashboards. This visual dashboard breaks through the difficulties of integrating cross system data in general CDP (Customer Data Platform) and the lack of deep application in financial scenarios. It can assist Far Eastern International Bank in conducting marketing funnel analysis and gain a deeper understanding of the meaning behind customers' various financial behaviors. Not only that, the platform has a highly flexible thematic BI (Business Intelligence) report integration solution, which can collect key data on investment, deposits, insurance, wealth management, loans, and even interaction with online counters. Banks can then formulate strategies based on this and adjust them to current pain points, which is expected to significantly optimize the overall service process. Far Eastern International Bank will continue to develop AI and Big Data, committed to creating intelligent technology and innovative financial experiences, allowing customers to experience convenient services.

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