ICONNECT, a subsidiary of HAPPY GO, creates new value in data through its "CRM+Intelligent Member Analysis Platform" for intelligent data marketing. On December 30, 2024, it won the "Best Data Application Innovation Award" at the DSA Digital Singularity Awards for the third time.

HAPPY GO is launching a "Deposit Invoice and Draw TSMC Stocks" promotion from now until January 31st. As long as you open the Ministry of Finance invoice mobile barcode bound in the HAPPY GO app and access the cloud invoice with the last four digits being 2330, you will have the opportunity to receive TSMC stock purchase funds.

Far Eastern Department Stores launches the "Happy New Year 2025" event, featuring discounts such as free NTD 500 for department store clothing with a cumulative NTD of 5000 on the same day, and free NTD 1000 for large household appliances with a single NTD of 10000 or more.

Facing the Lunar New Year schedule, A. Mart has carefully launched multiple promotional activities, starting from January 11th, 12th, and 18th to 27th, A. Mart App members can enjoy a 10% discount on a single payment of NTD 2000 or more throughout the entire library. In addition, from now until February 2nd, the "Snake Year Scratch Card" will be available for sale, with prizes for each card.

The Lunar New Year is coming soon, Under the leadership of Nancy Hsu President, Far Eastern Department Stores has collected over 300 manufacturers, 500 New Year dishes and gifts, and compiled them into the 2025 Spring Festival Gift Special Issue. From now until February 3rd, they will be available for sale at Far Eastern Department Store foreign food counters across Taiwan.

Far Eastern Department Stores has proactively grasped the pulse of digital trends and established a "Digital Transformation Office" in 2019, setting up a dedicated unit and professional team to invest in research and application of smart retail. From the analysis of consumer behavior data, it re examines and adjusts existing operations to create new shopping journeys for customers.

In the face of brand innovation in the department store retail market, consumer patterns and shopping habits are constantly changing. How to continuously transform and optimize digital marketing based on service, meet consumer needs and taste, and construct a diverse and convenient shopping experience has become the key goal of Far Eastern Big City Shopping Malls' development over the years.

On October 15th, Big City Far Eastern Big City Shopping Malls was approved by the Ministry of Finance as a "2024 Outstanding Business Operator for Electronic Invoice Use", becoming the third outstanding business operator in the jurisdiction of the Northern District National Taxation Bureau to receive this award. It is also the enterprise with the highest usage rate of cloud invoices in the national Taiwan University retail industry.

At the end of 2024, which is also the time when points expire, HAPPY GO will launch four major point redemption activities from now until December 31st, encouraging cardholders to maximize the value of their points on various channels.