The following are the editorial representatives of various companies in 2026. Welcome to submit articles or inquire about submission matters through the committee members, and join us to explore the vitality of Far Eastern Group and unleash unlimited creativity!

The values of consumers are rapidly changing. Only by making good use of data insights, involving customers in designing consumption journeys, and transforming their needs into real experiential scenarios, can we transform customers from being "budget conscious" to "willing to invest", and jointly create a touching retail drama.

FE SOGO Department stores, Zhongxiao Hall, and Pingtung County Government jointly launched the "Pingtung Good Products, Hundred Flavors and Splendor" product exhibition from October 14th to 20th. County Magistrate Zhou Chunmi personally led 43 local businesses to present local good products, and also hoped that the North drifters could taste the local flavor nearby. Sophia C.W. Huang Chairman also attended and recommended it.

FE SOGO Department stores collaborated with Peide Sustainable Technology Company to hold the "Yiqi Recycling Second hand Clothing Recycling" event at Zhongxiao Hall from October 13th to 26th. The number of participants reached 2486, and a total of 12306 second-hand clothing items were collected, demonstrating consumers' support for sustainability.

FE SOGO Department stores has been holding sustainable food and cooking competitions for years, with the theme of "Choosing Food for the Climate, Cooking for the Future", inviting everyone to explore the daily practice of sustainable food through low-carbon, food conserving, and environmentally friendly food design.

Far Eastern Group's companies demonstrate cross industry sustainable competitiveness and won a total of 66 awards, including the TCSA Taiwan Corporate Sustainability Award and GCSA Global Corporate Sustainability Awards, at the Global Corporate Sustainability Forum and Joint Awards Ceremony on November 26th, setting a new historical high.

FE SOGO Department stores in Hsinchu was invited to participate in the "ESG Excellence Media Cooperation Commendation" ceremony of the Hsinchu City government on October 27th for promoting sustainability development through the implementation of the Workplace Oral Health Protection Program and the Workplace Metabolic Syndrome Case Referral and Medical Resource Integration Program.

On October 28th, the Taiwan Institute for Sustainable Energy held the "2025 Asia Pacific Sustainable Exhibition Award" ceremony. Far Eastern Group exhibited under the theme of "Sustainable Far Eastern Group, Cross Regional Collaboration", showcasing the achievements of green transformation and winning the highest platinum honor. Far Eastern Department Stores also received a gold award.

I believe many people have received NTD 1 million from the national distribution fund, connecting Far Eastern Group's cross domain and cross channel HAPPY GO bonus point platform, and working together with the group's channels to launch the "Cash Amplification Technique" five major activities, hoping to drive the consumption momentum of Far Eastern Group's entire channel, allowing people to consume intelligently and easily earn points!

FE SOGO Department stores in Zhongli and the Northern District National Taxation Bureau of the Ministry of Finance jointly held the "Cloud Green Life, Earth Exhibition Colors" event, inviting children and children to experience the beauty of "green life"; The Hsinchu store held a "National Sports Experience Camp", attracting over 500 parents and children to participate and practice healthy living.