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  • 2024 representative color Peach Fuzz brings connection and trust
    2024年03月號 Leader's Remarks2024 representative color Peach Fuzz brings connection and trust

    Mastering popular culture is a fundamental skill for retailers, and the representative color "Peach Fuzzy" selected by PANTONE, a global color authority in 2024, highlights the atmosphere of society's desire for intimacy and connection in the new year.

  • Comprehensive effects support the layout of Far Eastern Electronic Toll Collection in the
    2024年03月號 Cover StoryComprehensive effects support the layout of Far Eastern Electronic Toll Collection in the "car ecosystem" and take it to the next city

    I believe many drivers have faced such a dilemma: one is hard to find upon entry, and they have to search for payment machines and queue up to pay when they leave, wasting a lot of time invisibly. In order to address the pain points of consumers, Far Eastern Electronic Toll Collection has teamed up with Far EasTone Telecommunications and the Group's Integrated Efficiency and Retail Planning Headquarters to clear the mines for the parking experience!

  • FE SOGO Department stores pioneered AR Secret Realm Experience with Giant Seven Blessings, Bringing Wealth to Cat Drive
    2024年03月號 Group BriefingFE SOGO Department stores pioneered AR Secret Realm Experience with Giant Seven Blessings, Bringing Wealth to Cat Drive

    FE SOGO Department stores pioneered the AR experience in the department store industry, with all stores in Taiwan working together to create the strongest dream check-in point of 2024- "Meow! Giant Seven Lucky Lucky Lucky Lucky Cat". At night, AR Air Show was also arranged, with a dragon composed of AR simulated drones jumping in the sky, bringing a brilliant fireworks display.

  • FE SOGO Department stores are looking forward to continuous prosperity in the the Year of the Loong
    2024年03月號 Group BriefingFE SOGO Department stores are looking forward to continuous prosperity in the the Year of the Loong

    To welcome the the Year of the Loong, FE SOGO Department stores Sophia C.W. Huang Chairman led the first level executives to pay a New Year's greetings to the public, and recalled that in 2023, the performance of the whole Taiwan would exceed NTD 50 billion, and that Taipei stores would exceed NTD 30 billion, which is the only department store with double-digit growth in the market; In conjunction with the Spring Festival, we have launched multiple lucky bags to celebrate with the people.

  • FE SOGO Department stores integrate education and entertainment with children and youth
    2024年03月號 Group BriefingFE SOGO Department stores integrate education and entertainment with children and youth

    The FE SOGO Department stores have been investing in children's public welfare for a long time. On January 6th, the Zhongli store held a "Parent Child Science Brain Action" event, where teachers in the store led parents and children to use recycled paper rolls to make small rockets. From January 6th to 8th, they jointly held a graduation exhibition with Liuhe High School Multimedia Design Examination to showcase the creativity of Generation Z.

  • 2024年03月號 Hot Topic"Far Easterner Talks": My Anti Fraud Experience

    With various fraudulent techniques constantly emerging, "fraud prevention skills" have become an indispensable self-defense standard for modern people. Come and see how Far Easterner, both domestically and internationally, fights against fraud groups to overcome the crisis of fraud!

  • Interpreting Far Eastern Group's Perpetual Password from ESG Exemplary Enterprises
    2024年02月號 Cover StoryInterpreting Far Eastern Group's Perpetual Password from ESG Exemplary Enterprises

    In 2023, Far Eastern Group won 47 awards at the ESG benchmark awards ceremony, including the TCSA Taiwan Corporate Sustainability Award and GCSA Global Corporate Sustainability Awards, marking the top seven consecutive years of awards for the entire Taiwan Group.

  • FE SOGO Department stores Revitalize the East District Business District with Christmas Lights
    2024年02月號 Group BriefingFE SOGO Department stores Revitalize the East District Business District with Christmas Lights

    FE SOGO Department stores Sophia C.W. Huang Chairman and Taipei Mayor Jiang Wan'an were invited to attend the "Roaming Universe Mixed East District Christmas Lighting" event. In addition to admiring the colorful lighting, Mayor Jiang also acknowledged the contribution of FE SOGO Department stores to the development of the East District business district.

  • FE SOGO Department stores gather ten school music flag teams for a stunning performance at Tianmu store
    2024年02月號 Group BriefingFE SOGO Department stores gather ten school music flag teams for a stunning performance at Tianmu store

    The FE SOGO Department stores have gathered 240 members from top ten famous music flag teams in Shuangbei, including Shilin High School, Neihu High School, Chenggong High School, Sanmin High School, and New Taipei High School. On New Year's Day in 2024, they will jointly perform fancy gun operations, creating a lively atmosphere and welcoming the new year with the public.

  • FE SOGO Department stores volunteer society responds to public welfare and donates love
    2024年02月號 Group BriefingFE SOGO Department stores volunteer society responds to public welfare and donates love

    The FE SOGO Department stores volunteer society has shown love and actively assisted vulnerable groups. Among them, volunteers from Hsinchu store went to the Ren'ai Foundation's Dawn Development Center to help clean up the environment; The partners of Zhongli store responded to the charity sale event of the Zhenshanmei Social Welfare Foundation, accompanied the packaging of gift boxes, and expressed their care and support for the intelligently disabled people.

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