The focus of competition in financial services is no longer 'who is faster', but 'who understands better'. In this issue's' Cover Story ', we will delve into how Far Eastern Commercial Bank and Asia Eastern Securities have transformed' hard technology 'into' soft power ', truly grasping the customer's heart in this game of intelligent services.

On the evening of December 14, 2025, my colleagues and I turned off the lights and saw off guests at SOGO Dunhua Hall. That night, I deeply realized that true retail is not just about transactions, but about memorable relationships.

People's expectations for financial services have evolved from simple trading tools to diverse and personalized needs, which also represents that the banking industry must bid farewell to the "trial period" of digital finance, move from the deep water area where traffic dividends peak, and move towards the next battlefield - providing customized, smoother, and more comprehensive smart service experiences.

In the era of rapid evolution of digital technology, financial services are no longer just cold trading tools, but daily experiences closely connected to life. Oriental Securities Corporation takes "temperature service" as its core concept, outlining a smart financial path that combines technological rationality and human warmth, accompanying customers towards a sustainable future.