Asia Cement Corporation and Far Eastern Big City Shopping Malls go international,wining the Asia Responsible Entrepreneurship Awards

        The award ceremony of 2019 Asia Responsible Entrepreneurship Awards sponsored by Enterprise Asia was held in Taiwan on May 24. The Asian Cement Corporation won Green Leadership again with "Deep Cultivation of Sustainable Hope Seed-Asia Cement Corporation Eco-environmental Education Project" which was the only cement company in Taiwan that has won the honor for two consecutive years, First Senior Executive Vice President Zhang Yingfeng was present to receive the award. In addition, Far Eastern Big City Shopping Malls participated in the competition for the first time. It was also affirmed by the "Social Public Welfare Development Award" for promoting Taiwan's native language ballads. Besides attending the award in person, Chairman Li Jingfang was also the only one elected as the corporate representative to share experience at the stage.
Asia Cement Corporation Co-exist with Environment Harmoniously
Asia Cement Corporation always follows the United Nations’ Sustainability Development goal SDGs and actively builds a sustainable green home. Hualien Factory of Asia Cement Corporation is a demonstration base of sustainable mines at home and abroad. It owns its own unique professional mine greening and rehabilitation technology, which has won international awards and support repeatedly, and then derives to environmental and ecological education. Fifteen years ago, Asia Cement Corporation built an ecological park to provide a free learning field for environmental education for the public, which is to cultivate the sustainable seeds of hope, bring positive changes to the development of enterprises and society and enable industry and environment to coexist in a balanced and harmonious way.
The Asia Cement Corporation Eco-Park is located directly opposite the Hualian Factory of the Asia Cement Corporation. It covers an area of more than three hectares near the Phoenix Forest Tunnel in Taroko National Park of the Taiwan Line 8. There are more than 250 kinds of plants, including ginkgo, red birch, yew, camphor and other precious native trees in Taiwan. More than ten species of stick insects and 35 species of butterflies have been restored, and national tertiary conservation butterflies—Troides aeacus kaguya are more often found. Asia Cement Corporation sends a free guide to explain every day, apart from recreation and sightseeing, the public has more baptism of ecological education, and many tourists come with their families from far places. According to statistics, from January of 2019, less than half a year, the number of visitors has approached to 10,000.
The ecological education of Asia Cement Corporation is not only waiting for people to come into the park, but also for employees to go outside to promote and convey. Besides explaining environmental education knowledge to schools at all levels, it also assists many institutions and schools in Hualian to build green tribes or small butterfly park which is also the pioneer of Taiwan's cement industry. Through the Social Return on Investment (SROI), benefits of implementing ecological education are analyzed. The result was excellent and more than ten times positive results can be achieved with every effort. It also can be proved that the project of Asia Cement Corporation eco-environmental education can really help the concept of eco-conservation and continue to inherit.
The promotion of friendly environmental education by Asia Cement Corporation includes not only eco-parks, but also low-carbon energy-saving cement production, safe mining and planting greening, good relations with relatives and neighbors, assistance to the disadvantaged groups, traditional culture inheritance and recycled economy in the future. Asia Cement Corporation hopes to achieve the mission of "the first choice for building a sustainable green home" through benign dialogue and convey of the concept of sustainability.
        Far Eastern Big City Shopping Malls Preserves the Beauty of Taiwan's Native Culture
There are six awards in Asia Responsible Entrepreneurship Awards, known as the "Sustainable Nobel Prize". It covers more than 20 countries in the Asia-Pacific region. The main purpose of the prize is to praise enterprises for promoting social responsibility while practicing the four indicators of "environment", "fair practice", "society" and "people". Far Eastern Big City Shopping Malls won the Social Welfare Development Award for inheriting native language culture and ballad-2018 Hsinchu A Capella International Art Festival. Chairman Li Jingfang said: "Digital technology and mass media are affecting young generations' understanding of native language culture. UNESCO has listed Taiwan as a crisis area of mother tongue extinction, Far Eastern Big City Shopping Malls, as the benchmark of the shopping mall in Taiwan, has long been concerned about the specific needs of local mother tongue culture preservation, and deeply realized that only by relying on the core key factors such as ballad inheritance, stage and audience strength, can we arouse the emotions of generations. Since then, the mission of cultural inheritance has arisen spontaneously. "
Chairman Li further pointed out that "Far Eastern Big City Shopping Malls has a high degree of management ability, integrating cross-border resources, using pure human voice chorus A Capella as the music media of local mother tongue culture spread, bringing back the largest Asian A Capella Art Festival "Vocal Asia Festival"(VAF) to Taoyuan, Hsinchu and Miaoli. As the first private enterprise sponsor of VAF in 8 years, Far Eastern Big City Shopping Malls began to further develop A Capella's teaching curriculum and music education promotion three years ago: a series of mother tongue cultural music courses and performances were launched in Far Eastern Big City Shopping Malls in 2016 to provide students and adolescents with multiple experiences and develop their abilities, and in 2017, they cooperated with Taiwan Original Sound Education Association and invited the Poznan City Youth Choir, which has the international reputation of "Polish Nightingale" to Taiwan to conduct a beautiful exchange of music. It has successfully combined the original folk songs with the Polish folk songs which received wide response. The 8th VAF was jointly organized with Kehua Culture and Education Foundation, bringing international A Capella performances and educational energy into Hakka traditional songs. More than 3,500 participants from 14 countries, including domestic and foreign lecturers, students and performance groups and staff are involved. The influence affected more than 1.8 million people during the period, allowing the world to see Taiwan through music.
Far Eastern Big City Shopping Malls continued to organize various music activities in 2019 and integrate them into the local mother tongue culture. Picnic Music Festival in April and Mother's Day Singing Competition in May invited several performers to sing in mother tongue. The activities planned in the second half of the year includes that nearly 800 teachers and students from more than 25 school groups in Taoyuan, Hsinchu and Miaoli will present Taiwan's mother tongue in turn through A Capella performances. In the summer vacation, world-class choirs will be invited to exchange performances with the well-known local choirs of Hsinchu, so that Taiwanese culture will continue to shine and heat up in the international arena. Chairman Li stressed: "Preserving the local mother tongue culture requires sustained efforts from all walks of life, music education to Humanities and art. Far Eastern Big City Shopping Malls will integrate resources, organize high-level international arts and literature performances with space advantages, connection of people and the influence of online communities, not only maximize the benefits of corporate social participation, but also create a multi-platform for cultural exchange between generations.