Launch of HAPPY GO Pay Makes Far Eastern Group Move Towards the New Economy of Points

        Far Eastern Group held a press conference on 21 August on "HAPPY GO Pay to Use Points in the Future", during which it announced the integration of its Ding & Ding Management Consultants joint marketing (HAPPY GO) dividend point platform, Far Eastern International Bank cross-border mobile application platform, group retail system and consumer service affiliated enterprises and other channel advantages to jointly launch the mobile payment service "HAPPY GO Pay". Under the leadership of Chairman Douglas Hsu, we jointly declare the four main axes of the group, namely, the re-upgrading of comprehensive effect, the great integration of retail services, the points of digital convergence and the new consumption of members' economy. HAPPY GO Pay is the only payment platform that can connect all channels of APP from the concept of membership cardholders service upgrading. With this brand-new digital application, we can build a member economy with service experience upgrading to meet the new economy era of points. The Consortium Corporation Business Development Research Institute also announced that it is optimistic about the future of APP PAY and believes that it is expected to promote the cloud-based development of physical access. Far Eastern Group, combined with HPAY GO Pay of retail access, hopes to significantly increase the proportion of mobile payment in the retail system and further promote the proportion of non-cash payments that have already been in the leading market, fully exerting the comprehensive effect of points digital action.

        

        This year is the 70th anniversary of Far Eastern Group. Chairman Douglas Hsu attended the press conference personally to show the importance of launch of HAPPY GO Pay. Douglas Hsu pointed out that “Together For a Promising Future” is self-expectation of Far Eastern Group's 70th anniversary, no matter product, service or social welfare, Far Eastern Group should be able to shoulder more commitment and responsibility for employees, customers and society. Faced with the competition and rapid changes of technology, enterprises should also actively transform, gathering internal and external resources to win, and HAPPY GO Pay is the first step of the new economy to start the transformation with the combination of HAPPY GO, Far Eastern International Bank and retail system resources. General Manager of HAPPY GO Liang Jinlin, FEIB Chairperson Ching-Ing Hou, FEIB President Thomas Chou, Far Eastern Department Store chairperson Nancy Hsu, SOGO Department Store Chairman Sophia C.W. Huang, General Manager of Far Eastern Big City Shopping Malls Luo Shiqing, Chief Operating Officer of A. Mart Jinlong, Chief Operating Officer of City'super Liu Chaoxiong, FET President Chee Ching, Executive Director of Group Comprehensive Efficiency and Retail Planning Headquarters Li Jingfang, etc. attended the event together, and other VIPs, such as Citibank, Taishin International Bank, Federal Bank, E. SUN BANK, South China Bank, First Bank and Mastercard, also attended the event.

        

        

        

        Retail APP is the ultimate choice of consumer service integration

        Retail APP is the ultimate choice for the integration of consumer services, Executive Director of Group Comprehensive Efficiency and Retail Planning Headquarters Li Jingfang said. According to foreign research reports, 67% of smart mobile phone users download retail APP, and more than 50% are for coupons and membership discounts. Compared with special payment app, more consumers choose retail APP payment so that points, consumption discounts, bank concessions and electronic invoices and other functions are completed at one time. HAPPY GO Pay, aiming at market trends and consumers’ demands, provides cross-channel mobile payment services. By seamlessly linking points with cash flow, customers' points and consumption payments can be completed with their fingers. Consumers can use the service in Far Eastern Department Store, Pacific SOGO Department Store and Big City Shopping Malls, A. Mart and CitySuper, while other service industries under Far Eastern Group, such as Far EasTone Telecommunication, Far Eastern Group Shangri-La Hotel and Friday shopping, will also open HAPPY GO Pay in the second half of the year. In the future, as long as it is a HAPPY GO points appointed store, through API and Far Eastern International Bank to connect HAPPY GO Pay, we can join the platform of mobile payment with the largest number of members in Taiwan, and grasp the new consumption era of point-based economy.

        

        

        Two ways of payment makes it more convenient. HAPPY GO Brand New Mobile Digital Service

        In response to the rapid changes in consumption patterns, 2019 is a key breakthrough year for HAPPY GO. It not only continuously optimizes the cumulative point process and expands the diversified special channels, but also introduces various new digital services in the first half of the year, including a new version of HAPPY GO APP, which makes it easier for card users to receive concessions from appointed stores and all kinds of latest notifications and enjoy shopping discounts or point concessions on mobile phones; the first mobile phone APP cross-border points accumulated and converted services were launched with Japan DOCOMO, the goal is to create Asia's largest point life circle through the bilateral connection of APP common points.

        

        In the third quarter, HAPPY GO Pay, a new point and money service platform, was launched. HAPPY GO has more than 9 million active members, providing points related services across industries, brands and borders. In the era of mobile digitization, in line with consumer habits, the original physical card has evolved to mobile app, which can experience one new mobile digital service called "Two ways of payment makes it more convenient". Consumers can accumulate points and make payments with the mobile phones. There are only three simple steps for HAPPY GO cardholders to start: Open APP and then open HAPPY GO Pay and bind credit cards. After the payment bar code is shown on the phone, payment and accumulation of points will be completed.

        

        General Manager of HAPPY GO, Liang Jinlin pointed out that HAPPY GO Pay will continue to strengthen its service of cash and points and payment function, and from the Far Eastern Group's retail department store channel, by virtue of the advantages and experience in points, payments, field, it will gradually expand to the channels outside the group. The future application scenario will be from the physical field, on-line to off-line to even foreign countries where users can use the services. HAPPY GO points application scope will be wider, more widely linked to the customer's life situation, so that points and payments can be more seamless and the ecological circle in which consumers and businesses share the same prosperity will be built.

        

        

        Far Eastern International Bank Develop Cash Flow Open API by Transboundary Mobile Application Platform 

        Far Eastern International Bank Develop Cash Flow Open API by Transboundary Mobile Application Platform, which is Taiwan's only cross-industry, cross-channel and cross-border HAPPY GO all-round point membership platform, providing perfect cash flow service. This is a further upgrade of Far Eastern International Bank payment service. As long as it is connected with Far Eastern International Bank system through API, and cooperates with Far Eastern International Bank to receive cash flow service, it can provide mobile payment for HAPPY GO appointed stores, and complete one-stop service including paying by credit card, payment and point deduction. Furthermore, the integration of scanning the code to receive money can meet the needs of audit, collection, refunds, inquiry of allocate funds and reconciliation. In addition, two important patents originated exclusively by Far Eastern International Bank are combined: automatic registration of terminal machines and concealed transmission of transaction information, which greatly improves the convenience of people's lives, transaction safety and efficiency. Moreover, through the complete integration of point payment process, the public can get the point concessions and use in different channels without showing the physical membership, which creates a more complete and better customer experience.

        

        Far Eastern International Bank's three strategic directions are embodied in the cooperation of the Platform: "Deep ploughing of digital finance, maintain leadership in the niche market, and exert the synergy of the group". FEIB President Thomas Chou said that in terms of digital innovation, Far Eastern International Bank will continue to promote the maturity of the digitalization of bank, grasp the open banking business opportunities and deepen Big Data application and various e-services. Far Eastern International Bank provides customers with all-round cross-industry, cross-channel and cross-border cash flow services. It not only cooperates with the government to promote the goal of increasing the proportion of electronic payment, but also helps Far Eastern Group expand its membership operation, enhance customer loyalty and create a safe and convenient trading environment for the public. The first version can be applied to all channels under Far Eastern Group, such as HAPPY GO, Far Eastern Department Store, Far Eastern Big City Shopping Malls APP, etc. Far Eastern International Bank will connect the cash flow service of the group to bring the maximum synergy and continue to serve each other's customers and work together to build Far Eastern Group payment ecological chain and Far Eastern Group mobile life circle.

        

        

        Launch of HAPPY GO Pay gives 15 times the points

        HAPPY GO Pay's first version will be available on six major channels, including Far Eastern Department Store, Pacific SOGO Department Store, Big City Far Eastern Big City Shopping Malls, Ya Tung Department Store, A. Mart and CitySuper, and will work together with Far Eastern International Bank, Citibank, Taishin International Bank, Federal Bank, E. SUN BANK, South China Bank, First Bank to meet consumers’ demand for convenient and safe shopping. In order to celebrate the launch of the app, from now on to the end of August, special concession of 15 times points will be given to the consumers. And there are other online surprises, for example, 10,000 HAPPY GO points are drawn every day and additional feedback will appear in six main channels. Just download the app of HAPPY GO, Far Eastern Department Store and Big City Far Eastern Big City Shopping Malls, you can immediately experience "HAPPY GO Pay" diverse and convenient payment services; the new version of APP’s payment function of SOGO Department stores, A. Mart will also be launched successively.