Far Eastern Group has achieved great success in the 70th anniversary and showed infinite care

        Far Eastern Group, a corporation involved in the most fields in Taiwan, marks its 70th anniversary this year. From July to the end of the year, affiliated enterprise will organize a series of public welfare activities throughout Taiwan aiming at different aspects, such as arts and culture, environmental protection, promotion of education, healthy life, social participation, community care and commitment to consumers, to practice corporate social responsibility. Welcome to join us!

        

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        Far Eastern Group Chairman Douglas Hsu has long thought about the way to celebrate the 70th anniversary, considering that the group's business territory involves many different fields, such as food, clothing, housing, transportation, entertainment, public welfare and so on, he finally decided to express his deep gratitude and commitment rooted in the land through cooperation among affiliated enterprises. Chairman Douglas Hsu said, "Investing in social welfare is the thing Far Eastern Group always bears in mind constantly since its founder. We not only established Far Eastern Memorial Foundation and Far Eastern Medical Foundation to sponsor various cultural and educational activities, medical research and assistance, but also established Far Eastern Y.Z.Hsu Science & Technology Memorial Foundation in 2001 to reward scientific and technological innovation and development. And corporate social responsibility is the continuing mission of the affiliated enterprises. " I remember that 10 years ago, Far Eastern Group planned a series of activities to celebrate the 60th anniversary, but because of the flood on August 8, which devastated South Taiwan, all activities were changed into rescue operations. This year marks the 70th anniversary, Chairman Douglas Hsu, who focuses on transformation and sustainability, particularly required that enterprises must uphold the spirit of public welfare and exert synergy to be engaged in the public welfare, because "Today's Far Eastern Group is the result of the efforts of all people, and we will go together with Taiwan to create a better future."

         Far Eastern Group's 70th anniversary is set to be "Happy 70". It hopes to convey the concepts of "Together for a Promising Future", "Everyone Goes Together to Create a Better Future". The activities include seven themes, such as "Far Eastern Group Children's Story Festival", "Far Eastern Group Environmental Education Train", "Digital Education Camp", "Far Eastern Group HAPPY GO with Love in the 70th Anniversary" and "Clock in for Public Welfare", “love? Long-term care makes company easier" and "Down to Earth local agriculture UP!”

        

        1. Improve reading ability! Start Far Eastern Group Children's Story Festival with 10,000 books and blocks for public welfare units Public Welfare Activities of Far Eastern Group's 70th Anniversary started with Far Eastern International Bank, Oriental Securities Corporation, Far Eastern Big City Shopping Malls to launch the Far Eastern Group Children's Story Festival to collect children's books and Lego blocks for the disadvantaged children so as to perpetuate the cycle of knowledge and love. Due to the rapid development of 3C technology and the gradual replacement of books by mobile devices, this book-raising campaign not only faces the social reality of weak reading ability, but also hopes that the public will review the beauty of reading again. As for blocks, public welfare units recognize that they are good toys for the mental development of children and adolescents. It is expected to gather people's efforts to strengthen the competitiveness of the disadvantaged children. Since its launch in mid-July, wide responses were received in just 12 days. Nearly 10,000 children's books and blocks have been collected in 61 locations such as Far Eastern International Bank branches, Oriental Securities Corporation branches and Far Eastern Big City Shopping Malls and so on. Three boxes of Lego with complete parts donated by a person who has cherished it for over 10 years and 40 boxes of new blocks donated by VIP of Far Eastern Asset Management Corporation are included. And many more people took a special ride to different locations to donate books from their homes. The first donation ceremony was held on July 28 in Far Eastern Big City Shopping Malls, where nearly 10,000 second-hand children's books and Lego buildin blocks were donated to Eden Social Welfare Foundation, Teresa and Xinzhu Branch of Association for Victims Supports. Since August, the group has appealed more than 60,000 employees of affiliated enterprises to take part in the second raising of books and blocks. After being cleaned and reorganized by volunteers, they will be donated to recipient entities and rural primary schools in the new semester.

         Moreover, Far Eastern Group Children's Story Festival plans three large-scale free children's theatres, inviting "If Children's Theatre" to perform "Big Wolf Saves Little Red Hat" to enrich children's childhood with imagination and creativity. It is expected that 6,000 parents and children will come and have fun together.

        2. Far Eastern Group Environmental Education Train Starts from Childhood

        

        The Far Eastern Group Environmental Education Train was launched in September by Asia Cement Corporation, U-Ming Marine Transport and Far Eastern Memorial Foundation. Asia Cement Corporation has a 1 hectare "Asia Cement Corporation Eco-Park" in Hualien County. It exhibits more than 30 butterflies, more than 10 species of phasmid and more than 250 species of native plants for free visits. Since mid-September, Asia Cement Corporation will go to the west to hold an exhibition on phasmid in the retail locations of affiliated enterprises in Taipei, Taichung City, Hsinchu, Tainan and Kaohsiung. The first exhibition was from September 17 to October 6 at Far Eastern Big City Shopping Malls to give people a close look at the mysteries of natural ecology and the efforts of Asia Cement Corporation in environmental protection.

        

        In addition, since Taiwan is an island surrounded by the sea with a total coastline of 1,566 kilometers, there is still a general lack of awareness of the ocean. U-Ming Marine Transport specially plans marine education activities and invites schoolchildren in the rural areas to visit the Oceanographic Museum to experience the diversity of marine life. Meanwhile, U-Ming Marine Transport presented table game "Marine Crisis" to search for the solution to marine ecological problems. 

        

        3. Reversing Education Starting Digital Education Camp to Spread Love

        Digital life is ubiquitous. Far Eastern Group, headed by Far EasTone Telecommunication, promotes Big Data, Artificial Intelligence and Internet of Things (IoT) with Yuan Ze University and Oriental Institute of Technology to narrow the the gap between urban and rural digital education. In fact, since 2017, Far EasTone Telecommunication has commissioned scholars in the field of environmental education and digital science and technology to develop a database of nearly 2,000 questions on "Environmental Education" and "Far EasTone Telecommunication Big Data+AI+IoT", and established a "Far EasTone Telecommunication Question Bank" in PaGamO, a learning platform developed by Professor Ye Bingcheng, Department of Electrinical Engineering, National Taiwan University to let children learn relevant knowledge through games. This summer, Taiwan's first charitable digital learning competition, Far EasTone Telecommunication Digital Superman Online Competition, attracted nearly 1,000 students from 82 elementary schools and 71 middle schools. In addition, Far EasTone Telecommunication also went to the downtown of Taipei and New Taipei and schools in the rural areas. As far as June this year, five experiential activities have been conducted, leaving a good time for 127 schoolchildren.

        

        Yuan Ze University organized a volunteer group of students for four consecutive years. During the winter and summer holidays, they went to six primary schools in Taoyuan city to organize "Aida Information Digital Camp", which led children to programming and control robots. In 2019, 238 children enrolled in the camp. Coincidentally, Oriental Institute of Technology also encouraged students to use their summer vacation to run thematic camps in rural elementary schools and integrate digital education. This year, they went to six schools in New Taipei City and Yilan County, more than 220 students from rural areas benefited from the camp.

        4. Live a Healthy life together Far Eastern Group HAPPY GO!

        

        "Far Eastern New Century Corporation Classic Marathon" is a classic event in Taiwan jogging field, which will enter the 11th session this year. In order to lower the threshold for participation, Far Eastern Group plans to launch the "Far Eastern Group HAPPY GO with Love in the 70th Anniversary" campaign in October. It invites all Taiwanese people to record their daily walking steps through smart phones and Happy Go App, aiming at 7,000 steps a day. Those who have accumulated more than 49,000 steps a week will receive a "weekly bonus" opportunity. After the end of the month's campaign, they can take part in the Far Eastern Group Lucky Draw. And the steps in the activity will be donated as Happy Go points to the public welfare units by Far Eastern Group. Besides encouraging people to develop sports habits, it can also achieve goals of contributing to the public welfare.

        5. Whole-heartedly for you. Clock in for Public Welfare

        

        "Clock in" has become an important way for people to connect with their relatives and friends. In November, Far Eastern Group will launch the "Clock in for Public Welfare" campaign, inviting the whole Taiwanese to go out for a walk and contact with each other. At the locations of Far Eastern Group in Taiwan, participate in the activities through Happy Go App. The "Happy Go Points" obtained every time will be given to social welfare units according to corresponding points by FEG, which connect the public's love and spread it widely.

        6. Community Care love? Long-term care makes company easier

        

        Taiwan has entered aged society and the demand for long-term care has increased rapidly. To supplement the shortage of long-term care resources, Far Eastern Memorial Hospital extends medical services to communities and homes, and establishes long-term care institutions of home-based services to care for families in near-poverty and difficult. For patients with substantial needs after assessment, however, more than 100 families are expected to benefit from 7,500 hours of free home-based care, which is free of charge for 50-90 hours per month depending on the degree of disability in cases that they do not meet the relevant government subsidy conditions.

        

        "Love ? Long-term care makes company easier" program led by Far Eastern Memorial Hospital also integrates Everest Textile's functional clothing as a long-term caregiver uniform, and Yu-Chang Technical Commercial Vocational High School catering department produce public welfare lunch boxes, A. Mart provides products for social welfare units to transfer to families in need.

        

        

        7. Down to Earth Local Agriculture up!

        

        At the end of the year, affiliated retail enterprises of Far Eastern Group, Far Eastern Department Store, SOGO Department stores, A. Mart and city' super will also join hands to care for Taiwan's local agriculture, promising to provide the most local and safe food to consumers and help promote the sale of local agricultural products and advocating the environmental protection concept of cherishing food.

        

        

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