Hsinchu Pacific SOGO Department Store won the "Environmental Education Award" of Hsinchu City

        To promote environmental education, energy conservation and carbon reduction, it is important to make customers and employees feel the same way. SOGO Department Store makes good use of the characteristics of the stores and the branches in the whole Taiwan give full play to the creativity and plan activities in a way that most conforms to the style of each store. Among them, SOGO Hsinchu store not only held a volunteer beach cleaning activity, but also invited employees to the Lianhua Temple in Zhubei to help maintain the insectivorous plant habitat. In addition, it also launched activities such as second-hand clothing collection, second-hand uniform donation, etc., giving full play to the power of the channel, so that the department store become an education field about low-carbon. Related deeds also made SOGO Hsinchu store win the "Environmental Education Award" of Hsinchu City, which was the first winner in the department store in Hsinchu.

        In addition to holding activities, SOGO also integrates the concept of being friendly to the earth and environmental education into daily marketing. From time to time, stores introduce energy-saving appliances in special areas, advocate energy conservation and carbon reduction, and let consumers know more about climate risks. With green marketing tools such as community software, SOGO app, online shopping mall, SOGO provides customers with fast and convenient services and reduces paper use.

        So far, the whole SOGO has supported 12 kinds of electronic payment methods, among which electronic gift coupons have become successful due to the development of digital marketing, and their utilization rate has been continuously improved. In 2018, more than 300 million yuan of electronic gift coupons were issued, a 52% increase over the previous year. If the number of coupons were converted into paper gift coupons, 145 trees with the height of 12 meters could be saved. SOGO believes that paying attention to environmental protection in every small detail in daily lives can draw the distance among environmental education and consumers and employees close and at the same time, make the concept of green consumption deeply rooted in people's minds.

        Chen Qiufen, the store manager, said that promoting environmental education and giving back to the community and neighborhood are both responsibilities and obligations. In the future, they will give full play to the platform characteristics of the department store retail service industry and let customers not only consume, but also increase the connection with the environment in Hsinchu store.