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01.2020 Group Briefing

"70th anniversary is full of love, have a happy new year with the agricultural products" praying for luck by Taiwan's agricultural products

Pacific SOGO Department store, a.mart / cao Chunhui, Huang Liqi
        Since its establishment 70 years ago, Far Eastern Group has not only focused on industrial upgrading, but also devoted itself to Taiwan. In 2020, the series of activities for the 70th anniversary of Far Eastern Group will promote "local low-carbon diet" based on "innovation" and "sustainability"; since January 13, it will launch the finale activity of "70 loving Far Eastern Group's good year for farming" with 6 retail channels under far eastern group, inviting consumers to support Taiwan's good agricultural products with purchasing power and protect the sustainability Home.

For the first time, Far Eastern Group has jointly sold 7 dangling agricultural products with its retail channels, such as far Eastern Department store, Pacific SOGO Department store, a.mart, Ya Tung department store the mall and city'Super. From January 13 to January 19, in eight designated channels of Far Eastern Group: fresh mart, Zhongxiao store, Pacific SOGO Department store, city'super, Ya Tung department store, the mall city'super, a.mart Banqiao Nanya store, a.mart Taoyuan store, Xinzhu far eastern group big city store, citysu Per, Taichung City Far Eastern Group top city store, citysuper and Tainan Far Eastern Department store, set up a special area of "70 have love far eastern group for a good year" to sell Taiwan's dangling agricultural products, including: Meinong white jade radish, Yunlin Xiluo Xuecui cabbage, Kaohsiung Samba palm chestnut pumpkin, Taitung daren local Banhong Chenopodium, Yunlin Shuilin golden sweet potato, Jiayi Xuling black fungus and Jiayi Yunv tomato in Zhongpu township.

        At the same time, this cross channel cooperation shows the comprehensive effect of Far Eastern Group. First of all, through selling nearly 400 tons of small-scale agricultural products a year, A. mart, who is familiar with the strict selection of small-scale agricultural deeds, recommended these 7 types of fruits and vegetables with innovation, friendly environment and the development of community economy. Through the strong and accessible strongpoint sales recommendations of Far Eastern Department store, SOGO Department store, citysuper and a.mart, consumers can experience the concept of "reducing carbon footprint and serving as food" at the beginning of the new year, and make Taiwan's agricultural products glow and heat through the purchasing power of consumers! To welcome the year of golden mouse, let's use the good products recommended by "70 you love far eastern group for a good year" to eat a new meaning and height of diet, and have a good luck in the opening and transportation Festival together!

In a few days, on the Lunar New Year's Eve, Lai Zhongshun, chef of zuiyue building in the Far Eastern Group Hotel in Shangri La, was invited to demonstrate 4 unique recipes with 7 kinds of seasonal ingredients, including "Yunlin Shuilin golden sweet potato and sheep cake", Meinong white jade Radish "Yanghua Radish", Xuling black wood, Zhongpu Township, Jiayi "Chicken soup with 100 bird's nests and Phoenix flower glue" and "black fungus with garlic flavor" are made from ear. This year's reunion New Year's dish is made with vegetables and fruits to make nourishing soup or appetizer, making this year's big meal and environmental protection delicious.

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