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05.2020 Welfare

"Filial piety" in epidemic prevention. A. Mart launches "Meals for the mother's day" for the first time.

A. Mart / Huang Liqi
        This year's mother's Day coincides with the outbreak. In order to avoid group contact, it is most suitable to have a big meal at home. A. Mart mass merchandiser sees the opportunity of eating at home on Mother's day. This year, for the first time, the pre purchase service of mother's Day package is promoted in the mass merchandiser's restaurants of Nanya store, Taoyuan store, Xinzhu store and Taichung City Renaissance store. From April 15 to May 5, the "Tieban workshop" in the fresh food area of the designated branch store can pre purchase and cook the "mother's day peace meal". The ingredients are a.mart The reassuring commodities in the "sustainable food" label include Changhua milk clam, Jiayi cloth bag fresh oyster in the season of fat, American boneless beef chop and other reassuring ingredients produced by the natural ecological breeding method, which provide 4-person and 6-person meal for the public to choose. From 1888 yuan for each group, the average 500 yuan for each person is to be found. Each group of meal in each branch is limited to 50 groups, so that the whole family can eat at home safely and healthily.

In addition, A. mart's whole store also launched a pre order activity of "mother's day comfort meal" which is ready to eat. From April 15 to May 5, 14 stores across the Taiwan purchased a set meal of 2-6 people for mother's day comfort meal, including Chinese or western cuisine and cake, with each group of 688-1288 yuan, to let mothers put down the spatula temporarily and enjoy mother's Day gracefully.

A. Mart said: since 2018, A. Mart has successively built "Valet cuisine" mass selling restaurants in Nanya store, Taoyuan store, Hsinchu store and Taichung City Renaissance store in Banqiao, and provided "buy now, cook now, eat now" services for live lobster, steak, Matsuzaka pig and seafood and other designated ingredients in the stores. The highest number of successful customers in Valet cuisine service per month is 14, In the first quarter of 2020 (from January 2020 to March 2020), the number of visitors to "Valet cuisine" increased by 15% compared with the previous quarter, and the top three hot meals were Boston lobster, Irish bread crab and Norwegian airlift salmon. This year's launch of "mother's day comfort meal" meets the needs of most families who want to celebrate Mother's day at home. It is estimated that it can promote the growth of fresh food performance by at least 20%.

Exclusive mother's Day cake is being pre purchased

A. Mart mass merchandiser also launched 18 mother's Day cake pre purchase activities from April 15 to May 3, among which 15 are exclusive commodities for mass merchandisers, including the irresistible "Yimei pearl milk tea ice cream cake" with precious milk control, the "One Pavilion nut cocoa light cake" full of health comprehensive nuts, and a. Mart This is a home-made "colorful fruit cheesecake" with strawberry, blueberry and apple flavors. If the mother's Day cake is over 300 yuan in advance, 45 yuan bread / cooked food cash discount coupon will be given, with a maximum of 225 yuan.

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