Xinyi A13 Far Eastern Department Store initiated the first digital sky lamp to express love to mommy

        The opening of Far Eastern Department Store Xinyi A13 led us back to the old image Street atmosphere of Taiwan in the 1950s and 1960s. With the design of skylight, it was deeply loved by customers and successfully attracted people's attention. It not only created the sound volume of millions of visitors, but also more than millions of people took photos and uploaded records, making it a popular punch card attraction for many Internet Celebrities. In the world's highest density of department stores, Xinyi business district breaks through the tradition, makes good use of digital experience, focuses on the real feelings of customers, increases customer adhesion, and makes business district differences.

An epoch-making interweaving of retro and innovation

With the combination of digital projection and the unique style of Taiwan, Far Eastern Department Store Xinyi A13 department store is the first to create a new "advertising experience" that allows you to travel through time and space, seize the attention of every customer, and create a new "advertising experience" by far Eastern Department Store president Nancy Hsu Open the box and write down the "peace" prayer, make a wish, pray for the peace of the country and the people, everything goes well. And open customers to experience the fun of digital skylight in a specific Festival, shuttle in the time and space background of the retro era, and reproduce the romantic feelings of the old school!

In depth integration of localization and high-end boutique new cabinets

In Xinyi business district where high-end consumers gather, Far Eastern Department Store Xinyi A13 strengthened its lineup and introduced high-end boutiques. March ushered in the return of Marni to Taiwan market, launched the exclusive concept store in Taiwan, and April saw the debut of Audemars Piguet and Burberry. By using the in-depth integration of localization, we can see the huge business opportunities of office workers' diet in Xinyi business district of Taipei city. From the perspective of consumers, we can formulate strategies with the comprehensive effect of the group as the core, and launch exclusive benefits in combination with Far Eastern Department Store app, happy go pay and Far Eastern International Bank. If you use the Far Eastern Department Store app to pay for food and beverage with your happy go pay binding with your far eastern international bank card, you can enjoy up to 10% of the feedback, which not only increases the number of three-party members and improves the utilization rate, but also strengthens the consumer stickiness of Xinyi business District.

Alliance online group online shopping platform breaks through the trend and sells more than 10000 copies

Under the attack of epidemic situation, the faith A13 of Far Eastern Department Store grasped the trend to break through, aimed at online shopping business opportunities, strengthened the online shopping platform of Far Eastern Department store, and formed an alliance with gomaji, a well-known group shopping network, connected 14 catering brands, and expanded online customers The bakery, popular papaya milk stores such as "Richun papaya milk", "21 plus" and "East house sushi" broke through the trend and sold more than 10000 copies at one stroke, and handed in brilliant report cards. In addition, 36% off discount of "Elitfun tea Salon", "Songfa meat and bone tea" recommended by Michelin Biden and "duxiaoyue", which won the best 101 restaurants in Asia, have joined in this wave of group buying trend to strengthen customers' shopping convenience and enjoy the best discount!

Epidemic prevention in place promotion video breaks 600000 views pay homage to medical staff warm heart meal

Epidemic prevention can also be creative! The letter A13 of Far Eastern Department store uses social media to expand the importance of advocating epidemic prevention measures. In a short period of time, it has broken through 600000 visitors, responded in an easy and interesting way, strengthened the concept of customer epidemic prevention, and strengthened the environmental sanitation in the library. At the first time, the whole library was sterilized and measured temperature, and the mechanism of taking out and sending out was launched to create a safe shopping atmosphere.

In order to thank the medical staff for their efforts in the forefront of epidemic prevention, Far Eastern Department Store letter A13 prepared 850 warm heart Japanese lunch boxes and donated them to Taipei Medical University Hospital Add vitality to the first-line medical staff, and join hands with 100 brands to pay homage to the medical staff. During the activity, anyone who presents the medical staff's certificate can enjoy exclusive health care. The minimum discount for the gift certificate of department store clothing is 7%. To make the medical staff enjoy the best discount, it's better to act immediately!