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01.2021 Group Briefing

Pacific SOGO Department Store launched online food competition to invite the whole public to "cook by yourselves" to prevent epidemic .

Fe SOGO Department Stores / Xu Wanyun
365E0603        In order to welcome the "new life of epidemic prevention", Fe SOGO Department Stores held the "SOGO five-star epidemic prevention online cooking competition", inviting the whole people to "cook" epidemic prevention. In the final on November 28, 2020, contestants from all over Taiwan and across age groups live broadcast the cooking process for 90 minutes at home, and personally delivered food to the final site for evaluation. The first prize was Ms. Liu Zili, a retired medical worker, who was awarded a prize of 100000 yuan by Sophia C.W. Huang chairman.

        Sophia C.W. Huang chairman of Fe SOGO Department stores and Pacific Chongguang culture and Education Foundation said that SOGO has long been concerned about food safety. The 12-year "Far Eastern Group culinary talent competition" has won the reputation of Oscar in the catering industry and won praise. It was also recognized by the 2019 vision Corporate Social Responsibility Award and the "outstanding program - model award of education promotion group". This year, in response to the new life of epidemic prevention, an online cooking competition was held, inviting the whole people to "cook" for epidemic prevention, demonstrating the real cooking skills of staying at home, warming themselves and caring for relatives and friends, and bringing people's feelings together again.

        365E0602        Sogo online cooking contest: creativity and epidemic prevention break the age line of cooking contest

        By participating in the SOGO five-star epidemic prevention meal platform through the Internet, the age line of cooking competition is broken, so that silver haired people and young people can compete fairly and freely through technology. Since its launch in August 2020, a total of 133 people in Taiwan have signed up through the Internet in one and a half months. They have uploaded food introductions and video and audio photos of the cooking process. After the preliminary competition, 20 contestants have entered the final.

        The SOGO five-star epidemic prevention meal was finally won by Liu Zili, a retired medical worker from Taichung City, with "healthy Wuxi ribs". Liu Zili said that she cooked the spareribs in 1.5 hours, and removed the bones in the middle. Instead, she decorated the spareribs with edible burdock to increase dietary fiber, so that the whole spareribs could be eaten. She also used self-made red yeast to detoxify and reduce blood lipids. This was the epidemic prevention meal she carefully prepared during the epidemic prevention period for her son, who was a doctor. This dish is full of love for family members. The color is exquisite and makes people move. The taste is also very exquisite. It has won the unanimous praise of the judges in the infield and the outfield.

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