Alliance of FEG accelerates the digital transformation of retail industry

        In response to the trend of mobile payment and digitalization, the group's comprehensive efficiency and retail planning headquarters integrates the inter company resources of Far Eastern Group to launch cross channel mobile payment services. This issue will introduce how each company can perfectly divide its work and display its strengths. Through seamless connection of points and cash flow, we can realize "double payment for money, double convenience"!

        Add value to retail digital services by targeting trend action payment

        Ma Yun said at the 2020 Online China International Intelligent Industry Expo that "in the past, digitalization only made some enterprises live better, but now this technology is the key for enterprises to survive. Xie Jiannan, the executive director of the all China Federation, said, "digital transformation is not only a waste of money, but also more important to understand the advantages. In order to do a good job in digital transformation, we must start from the advantages of the group, think from the perspective of consumers, and provide technologies and services to solve consumers' pain points, so as to attract consumers to use, and the digital transformation will be successful.

                Far Eastern Group owns retail, telecom, hotel, hospital, education, banking and securities, etc. it provides food, clothing, housing, transportation, education and entertainment, and connects various industries with happy go membership mechanism. In the past, consumers had to take out their happy go card and then their credit card to pay for each payment. If they want to cash at the same time, they have to brush the bar code once more. If they can pay through digital mobile payment, so that the teller can complete all the payment actions at one time, it is bound to create a more perfect consumption journey and innovative consumption experience. Aiming at this market trend and consumer demand, the group's comprehensive and retail planning headquarters, together with happy go, Far Eastern International Bank, retail system, consumer services and other channels, formed a project team to carry out relevant development work.

        Innovative thinking to improve consumption experience

        According to the mobile payment survey conducted by the Institute for information industry R & D Center (MIC) for Taiwan consumers in the first half of 2020, it is found that if businesses support all payment instruments, the proportion of mobile payment preferred by Taiwan consumers is as high as 35.3%, which has surpassed the real credit / financial card (33.9%) for the first time. Compared with the special payment app, more customers choose to use the retail channel app for payment, and most of them are for coupons and member discounts. It can be seen that the retail channel app is the ultimate choice for consumer service integration, while the group's retail channel app is the best consumer contact point. Therefore, Far Eastern International Bank plays the role of online cash flow system development, cooperates with happy go brand with more than 9 million active members to build happy go pay, and uses the field advantages of the group's retail channel to establish cross industry and cross channel digital cash counting services.

                Happy go pay is built in happy go, Far Eastern Department store, far eastern big city shopping malls, SOGO, A. mart, far EasTone telecommunication Friday 57 For the app with multiple channels, consumers can click happy go pay on the app, and the same credit card only needs to be bound once. Online and offline payment can be made, greatly improving the use scenario. Unlike in the past, when you need to swipe the happy go physical card to check out, happy go pay digitizes the physical card. Consumers only need to open the mobile app, scan the code to complete the counting, cashing and payment, and even add parking payment, credit card installment and rent counter payment one after another, which greatly improves the use frequency and transaction amount. In the future, the project team also plans to further integrate the retail system's demand for paper exchange coupons and discounts, and provide a number of services by scanning the code at one time, so as to solve the payment pain points of consumers such as carrying cards and finding coupons.

        In addition to speeding up the checkout process and improving the payment experience, Far Eastern International Bank has also redesigned the risk control card verification process. In the past, consumers had to wait seven days to receive the physical card. Now they only need to upload the application information. New customers can complete the review in two hours and old customers can complete the review in 30 minutes. They can open and use happy go pay transaction immediately in four hours to enjoy the feedback.

        For the group, Far Eastern International Bank uses the existing online credit card acquiring service to connect the cash flow, which not only reduces the investment cost of rebuilding the system in each service channel, but also consolidates the service advantages of the group members and Far Eastern International Bank cardholder, strengthens the retail consumption system, and enlivens happy The use of go points has increased the payment proportion of Far Eastern International Bank in the group's retail system.

        Group's comprehensive upgrading

        This project is Taiwan's first multi retail channel app internal key single mobile payment system. In the process, the companies play their strong points: Far Eastern International Bank designs system architecture, connects online bill collection, and provides cash flow service through happy go points; happy Go is responsible for planning the main axis of marketing and optimizing the user experience, and negotiating with cooperative banks and franchisees outside the group to expand the channels. In addition to making full arrangements for the relevant app revision and golden flow interface, the group's channels invite all colleagues of the group to mobilize the download and use before the product goes on the market. After the product goes online, it also injects marketing resources in many ways. Through publicity and strong exposure of counter personnel, it matches with livelihood products, products and services Consumer discounts, points and other incentives to promote consumer use.

                Of course, how to coordinate and integrate the resource allocation of the group companies is the key to the success of the project. The group's comprehensive and retail planning headquarters, together with the relevant companies, formulates the implementation plan according to the strategy, and horizontally integrates the project and stage objectives of the companies to reach a consensus. After the launch of happy go pay, the group's comprehensive and retail planning headquarters not only held weekly team technical meetings, but also invited happy go, Far Eastern International Bank, Far Eastern Department store, SOGO, far eastern big city shopping malls, a.mart, city'Super, Ya Tung department store, far EasTone telecommunication and far Eastern Group The marketing departments of hotels and other related enterprises organize biweekly group marketing meetings to discuss the follow-up marketing planning and preferential policies, review the effectiveness and feed back the user experience, so as to motivate the companies to keep moving forward.

        Happy go pay links financial and information technology applications, develops digital innovation services, and has been listed for half a year. That is to say, it has entered the big mobile payment survey of the Institute for information industry industrial intelligence R & D Center (MIC). Consumers most often use retail channel mobile payment, ranking fifth, pushing up the total number of downloads of happy go and retail app over 3.8 million, with a total number of more than 1.8 million in 2020 With 1.3 million transactions and 2.85 billion beautiful figures, it not only provides consumers with more diversified payment choices and experiences, but also improves the cooperation efficiency between customs and enterprises and the digital transformation image of the group, which will start a beautiful battle for far eastern group to build online and offline, and the convergence of money!

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