International affirmation! FET won iF design award

        Since 1954, the iF design award in Germany has always been recognized as a symbol of outstanding design in the world. This year's "FET 5G" advertisement’s core of creativity compares spectrum to fish belly. It shows the top 5G network frequency band and high-quality user experience. It won the international accreditation in the 2021 German iF Design Award - communication design project, and is the only winner in the telecom industry in Taiwan.

        The iF design award in Germany, the Red Dot Award in Germany and the Good Design Award in Japan can be described as the three major design awards in the world. In 2021, iF design award is divided into nine major projects with a total of nearly 10000 entries, which was the largest number of entries ever. Affected by the epidemic, the selection was conducted in digital mode for the first time. The jury was composed of 98 expert judges from more than 20 countries and regions, including online primary election and final runoff. The selection process was very challenging.

        FET stood out from many entries and won the award in the communication design project with the advertisement "FET 5G". The unique 5G top fish belly frequency band and first class spectrum of FET can provide consumers with the best quality bandwidth, showing the difference with other operators. And it uses all Ericsson equipment to reduce the problem of mutual capacity conversion to demonstrate that FET can provide stable service for consumers. With "top speed, first-class experience" as the main axis of communication, it is inclusive from soft power to hard power, emphasizing the true strength of FET technology. In terms of presentation techniques, it emphasizes speed, attitude, and product strength, and then uses cool and fast movie rhythm to express the sense of speed. It matches with various 5G situational applications of different groups in VR world, multiplayer video, multi perspective entertainment, cloud games, etc., so as to bring consumers more specific and intuitive 5G imagination.