06.2021 Honor and Personnel Change
FET won the "marketing innovation" award in 2021 Excellent Telecom Competition
Far EasTone telecommunication / Zhong Yizhen
On April 15, “Excellence” announced the results of the online survey of 2021 excellent Telecom Competition. FET stood out from the top five telecom operators and won the "marketing innovation" award. The standards of the award are that the product and marketing thinking must be related with the consumers, closely connect with the consumers. It coincides with the brand spirit of FET- "be closer, think farther".
Jin Jianing, Senior Vice President of FET brand management said: "FET has been verified as the top one of the network speed in Taiwan by Opensignal、Speedtest® in 5G network construction. It also has a deep understanding of customer needs and launched information fee with innovative business model. In addition, it has carefully built a mobile life circle to shorten the distance with consumers in its own marketing resources, community platforms and physical activities. This time, the “marketing innovation” was favored by customers, in addition to thanking consumers for their affirmation of FET, we will continue to bring forth new ideas in marketing strategies and innovative services to meet consumers' diverse needs. 」
Since its inception, FET has been committed to closing the distance between people and realizing "no distance". Since 2019, FET’s brand spirit has been re-evolved, it is no longer just about telecommunications, but also about "getting closer" to consumers and "thinking farther" for consumers, so that there is no distance between ideal life and users. This award is a great affirmation for FET.
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