Far Eastern International Bank won the Best Channel Strategy Award 

        The 22nd + 1st insurance trust and hope love award held by RMI modern education affairs foundation announced the list of winners by online live broadcast on August 3. Under the joint competition of property insurance, life insurance, insurance and economic agents in Taiwan, Far Eastern International Bank stood out and won the "best channel strategy Award", becoming the only bank to win this award.

        In order to deepen the depth and breadth of services, the Far Eastern Group bancassurance channel is based on sound insurance planning, caters to the trend of insurtech (Insurance Technology), actively builds an action insurance platform, and transforms the cumbersome and time-consuming insurance process into a digital and automated convenient service. It is expected to be launched in the fourth quarter of 2021, It is expected to become the first bank insurance agent of non financial controlled private banks. In addition, the job domain and enterprise insurance channel provide the insurance planning required by the enterprise, integrate the insurance needs of Far Eastern Group affiliated enterprise, and show the comprehensive efficiency of the group.

        In recent years, social media has changed the communication style of the public. Far Eastern International Bank has also incorporated social media into multiple marketing channels, transmitted financial related knowledge through the official line account "Far Eastern International Bank happy +" and YouTube channel "xiaoyuanwin", and integrated online and offline physical activities and multimedia, Provide insurance knowledge and all-round shile life information. For example, in a lively and vivid way, the film explains how to easily insure travel insurance, integrate financial insurance into consumers' life, integrate Far Eastern Group and bank resources, take customers as the center, create one team to one service, meet customers' ten fun needs, and become the only bank awarded the best channel strategy award.

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