Oriental Securities Corporation digital leap Pratt Whitney investment Xiaobai

        The weighted index of Taiwan stocks has repeatedly created surprises, and the return rate has reached more than 20% for three consecutive years. However, under repeated epidemics, customers can only stay at home, and "digital service" has become the key to obtaining new customers! Oriental Securities Corporation takes customer experience as its main axis. From opening an account to placing an order, it can be done with only one mobile phone, supplemented by diversified commodity types and high standards of asset security protection, to meet the needs of various investors and create a new generation of investment ecosystem.

        Cooperate with Far Eastern International Bank to develop a zero contact "good ban benefit account opening" platform

        For a long time, due to geographical constraints, small and medium-sized independent securities firms have limited their service scope to the surrounding niche customers. However, during the three-level alert period of the epidemic, customers hardly go out, and the number of people in physical sites has decreased dramatically. In view of this, Oriental Securities Corporation has begun to transform its Tainan branch to create a comprehensive electronic demonstration site.

        Wangpeien president stressed that the most important thing for the digital transformation of the securities industry is to keep the organizational culture up to date. Under the leadership of "speed" and "innovation", it injects agile thinking and working methods into the interior, encourages colleagues to put forward ideas and plans, empathizes with customers' feelings, provides quality services that investors feel, and further extends services to counties and cities without sub evidence points!

        As we all know, the starting point of investment is to open an account, which is the most difficult step for Xiaobai. We all think that opening securities accounts is too troublesome. In addition to applying for securities accounts, we have to open delivery accounts in banks. In order to make it easy for investors to start their investment journey, Oriental Securities Corporation, together with Far Eastern International Bank, has specially established a 24-hour contact free "good ban Li account opening" platform. Investors do not need to go out. As long as they prepare double certificates, they can complete the account opening procedures within 30 minutes and start trading the next day as soon as possible.

        This one-stop experience service adopts OCR (optical character recognition) technology to automatically convert certificate fields into words, saving customers the time to fill in basic data, and importing RPA (process robot) to achieve automation, greatly replacing highly repetitive manual operations, improving the processing efficiency of layer by layer audit, and making account opening simple and fast.

                Close to market demand and create competitive advantage

                Since the official launch of the "haobanli account opening" platform in September last year, it has continued to optimize services, meet customers' digital needs, and from time to time held marketing activities with preferential discounts on handling fees, so as to promote customers' transactions and improve their adhesion. It is also expected to attract "first time investors" to enter the stock market. According to the statistics of the brokerage department of Oriental Securities Corporation, in addition to the new guests from Taoyuan, more guests came from Jinmen, which greatly boosted the morale of the team.

        Recently, the platform has evolved again, providing existing customers with online credit trading accounts, so that investors can have good company stocks with low principal and quickly respond to changes in the stock market. In the future, it will also provide various account opening services such as online unlimited money lending, money and securities lending, two-way securities lending and futures, so that investors can grasp the opportunity at any time and get everything done at one finger.

        In addition, Oriental Securities Corporation also holds financial investment lectures from time to time to convey the concept of financial management and related risks in a simple and understandable way. In addition to expanding the learning channel for investment Xiaobai, it also strengthens its investment confidence. In terms of business strategy, we maintained a 30% discount on the handling charge for electronic orders, and launched a 4.5% interest rate for financing and unlimited funds lending for general users, as well as a minimum handling charge of 1 yuan for intraday electronic zero share trading, to help customers reduce transaction costs, create competitive advantages and strive for new customers.

        Solve the problem of "no money, no time" investment e refers to easy stock saving and wealth rolling

        In the era of low interest rates and high inflation, saving money is better than saving stocks. Therefore, over the past period of time, concept stocks such as "sailing king", "Iron Man", "Dr. copper" and "metauniverse" have attracted money. Even the community platforms loved by college students have had a lot of heated discussions on related concept stocks. However, some stocks are difficult to start because of their soaring value, especially for small-scale capitalists. On october26,2020, the new system of zero share intraday trading was launched, which increased the channels for small capitalists to participate in high priced stocks. However, for ordinary office workers, they can't keep an eye on the market trend. Novices in the stock market are more likely to have high emotions due to too large stock price fluctuations.

        In order to actively solve the investment pain point of "no money, no time" and encourage small capitalists to create passive income, Oriental Securities Corporation took the opportunity to launch the service of "regularly and regularly buying Taiwan stocks / ETFs", so that small capitalists can deduct, regularly buy, discipline and save, and roll out considerable wealth!

        Unlike other securities companies that launch a wide range of stocks / ETFs, the "fixed quota" business of Oriental Securities Corporation has three major features:

        The investment advisory research team of the subsidiary Oriental Petrochemical (Taiwan) selected 50 high-quality "long-term meal tickets" (including stocks / ETFs) according to strict stock selection conditions to reduce the time for investors to do their homework.

        Dynamically adjust the investment targets that are suitable for regular quota, and assist customers to inspect the constitution of the investment company.

        The interface and process design are friendly and efficient, and can be completed in three steps. Three deduction dates per month to further reduce the risk of stock price fluctuation.

        Ensure that the protection of customers' rights and interests starts from the inside

                A few days ago, the information security incidents of securities companies were frequently attacked by hackers. Therefore, while continuously improving and improving customers' financial digital experience, Oriental Securities Corporation pays more attention to the importance of digital information security, adopts multi-level protection strategies, and improves customers' trust in accordance with international information security management standards (in line with ISO 27001).

        1、 Transaction security:

        Place an order to verify the Taiwan network authentication CA certificate, and use the certificate issued by an impartial third party as the second gate to increase the security of online transactions.

        When the customer orders and logs in, the identity authorization process adopts the "two factor authentication" (such as order voucher, device binding, OTP, biometrics, etc.) protection mechanism to enhance security.

        Use internationally recognized SSL technology for data transmission encryption to ensure the security of customers' data transmission on the network.

        Regularly remind the customer to update the password to a high-quality password. When the password is incorrectly entered for a certain number of times, the connection mechanism will be interrupted.

        Establish a firewall to block abnormal external connections, and establish a detection mechanism to filter and block them.

        2、 System security:

        Cooperate with the Financial Supervisory Commission to promote the financial asset security action plan, aiming to pursue safe, convenient and uninterrupted financial services, improve the company's asset security governance ability and ensure the system operation and data security. In addition, vulnerability scanning and penetration testing are conducted every year to strengthen the resilience of internal system information security.

        3、 Personnel safety

        Oriental Securities Corporation has already established a set of information security management system, and continues to improve its internal organizational norms, promote the organizational culture of asset security and strengthen asset security management. At the same time, it also regularly holds education training and asset security drills (DDoS protection drill, asset security notification drill, asset security incident response desktop drill, and e-mail social engineering drill), hoping to implement asset security requirements in every operation link, cultivate employees' vigilance, strengthen asset security awareness, improve asset security risk response ability, and check customer data at all levels.

        "Continuous innovation" is the direction of Oriental Securities Corporation. At present, 85% of users have used electronic orders, which is much higher than the market average (70%). In the future, it will actively integrate internal and external resources, create barrier free and breakpoint free digital innovation services through different industry cooperation, realize inclusive finance, and create a win-win situation for investors, employees and enterprises.

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