Far Eastern Big City Shopping Malls Unite to Warm the City and Show Social Influence

        Since 2020, the global epidemic has been rampant, causing fear of infection, social restrictions, and economic concerns, which have had a significant impact on people's mental health and have also had a significant impact on business operations. In order to cope with the ever-changing and challenging environment, major enterprises have accelerated the implementation of ESG and strengthened risk management. Among them, expanding the field of corporate social responsibility and continuously exerting social influence is the key to corporate sustainability development.

        As the largest shopping center in northern Taiwan, Big City Far Eastern Big City Shopping Malls has been rooted in ESG for many years. With a shared and integrated mindset, they have condensed public welfare energy and utilized the four core advantages of "high-quality customer collection", "resource integration", "international stage", and "strong community" to promote various public welfare and cultural activities. From corporate governance to external social participation, from employee care, customer rights, community feedback, to ethnic and cultural integration, it has brought positive influence to society and culture. As a result, it has been recognized by multiple domestic and international awards such as the ASEAN Asia Corporate Social Responsibility Award, the Foresight CSR Corporate Social Responsibility Award, the TSAA Taiwan Sustainable Action Award, and the IIA International Innovation Award.

                Applause resounds, making Taiwanese street art shine again

        Street art performances in Taiwan have been around for a long time, but they have not received much attention, and generally enterprises invest less resources to support them. Since the opening of Far Eastern Big City Shopping Malls, inspired by the love and persistence of student groups and street performers in art, the "Street Art Festival" has been held for many consecutive years, providing a stage for performers of all ethnic groups, ages, and nationalities. To date, more than 800 street performers from both domestic and foreign countries have signed up and attracted nearly 300000 viewers. This is one of the few large-scale events in Taiwan hosted by private enterprises, mainly focused on creating a street art competition exchange platform. We hope to provide a friendly performance venue for creative and enthusiastic young people to have a platform, applause, and income, thereby driving local artistic energy.

        A COVID-19 has sharply reduced the performance opportunities of street performers and made their lives in trouble. Far Eastern Big City Shopping Malls has become the most reliable pillar of performers. It has taken good security precautions to hold art festival activities as scheduled. Through optimizing the registration process, strengthening digital publicity, changing physical performance into video presentation, and online voting mechanism, the event has been completed, so that the inheritance of art and culture will never stop. "Thank the Far Eastern Big City Shopping Malls team for giving all street artist the opportunity to gather and compete, so that we are not alone on the way to promote street art. Not only have we won the applause and attention of the public, but also various performing arts can be exchanged and inherited here, sprouting and growing. We hope that this stage carrying dreams is always here." Thanks and expectations from street artist and judges, It is a continuous driving force for Far Eastern Big City Shopping Malls to promote street art.

                Embrace diversity and create a friendly platform for equality and integration

        Far Eastern Big City Shopping Malls is located in Hsinchu City, which is composed of a diverse population of Minnan, Hakka, indigenous, and new residents. Since its opening, it has been committed to connecting local culture. Guests welcome and drop off broadcasts, service desk staff, and Far Eastern Big City Shopping Malls FB fan editors have all published articles in a friendly Hakka language to create warm interactions, and "familiar Hakka language is the most delicious Originally, I am a Hakka villager! "Is a recognition and feedback from customers and fans. In 2022, Far Eastern Big City Shopping Malls set the precedent for department stores and shopping centers across Taiwan, winning the first "Multi cultural Corporate Social Responsibility Customer Friendly Enterprise Award" from the Hakka Committee of the Executive Yuan, recognizing Far Eastern Big City Shopping Malls' outstanding contribution to promoting enterprise diversity, equality, and inclusion.

        Xin ch à o! Hello! "A Vietnamese colleague who has been working at Far Eastern Big City Shopping Mall for two years, while cleaning, greets with a friendly smile. The perfect workplace environment of Far Eastern Big City Shopping Mall attracts many foreigners to join. Although the language is different, they share the same service enthusiasm. Frontline suppliers such as cleaning and preservation wear national flags to identify their nationality, Not only does it respond to consumers from all over the country in a timely manner, but it also creates a sense of intimacy, respect, and identification between people. In addition, Far Eastern Big City Shopping Malls hosted the 2018 Vocal Asia Festival International Akkapella Art Festival, which created the "Hakkappella Hakka Concert" and invited the world-renowned Polish New Navigation University Choir and Taiwanese choirs of all levels to perform in Chinese, Fujian, Hakka, and Indigenous languages. They also continued to sing in the local native language music season event that brought together 25 schools and 800 teachers and students from Taozhumiao, successfully crossing nationalities and ethnic groups Language and culture, connecting with the world.

        Achieving mutual prosperity for generations and practicing the spirit of immortality for elderly people of happy age

                Far Eastern Big City Shopping Malls focuses on the issue of aging, activates space utilization with innovative thinking, and pioneered the BB Sanheyuan, a cross generational communication and public welfare space across Taiwan. It encourages retired silver haired people to regain their dreams and meet the psychological needs of "wanting" and "being needed". As 12 elderly bartenders who are over 60 years old complete their dream of running a coffee shop, the lectures, handicrafts, and exhibitions they have joined are no longer enough to satisfy the eager and tireless elderly. Various innovative courses have emerged one after another, including using LINE and FB to interact and chat with children and grandchildren; Explore photography techniques and learn to repair old photos; Plan a healthy diet and combine it with exercise and health care; Create life stories through lyrics, music, and dance. The "Old School Fashion Achievement Exhibition" at the end of each year provides a complete presentation of the music show and life drama performance. Watching the 92-year-old elders walking in the same room, it feels like time has turned back, stopping at the happiest and most brilliant moment of life. Over 100 courses are held each year, accompanying 6500 elders to create a wonderful second life. Therefore, they have won the Health and Wellness Award at the "Sustainable in Power Social Innovation Award" of the Ministry of Health and Welfare.

        Far Eastern Big City Shopping Malls firmly believes that starting from a single line, by promoting good deeds to others and gathering the positive energy of love and care, moving images will always be shown. From 2012 to 2021, Far Eastern Big City Shopping Malls organized public welfare activities, creating a real social impact value of NTD1.56 billion, and integrating with local communities for mutual benefit; A people-oriented and friendly workplace culture, cultivating the spirit of selflessness, enthusiasm, and unity among Far Eastern Big City Shopping Malls; Collaborate with supplier partners to create mutual benefit and prosperity. Entering its 12th year, Far Eastern Big City Shopping Malls continues to pursue ESG Sustainability Development, planning distinctive language courses, functional training, and health promotion programs to assist colleagues in adapting to rapidly changing environments. By leveraging spatial advantages, connected crowds, and community influence, Far Eastern Big City Shopping Malls unleashes the efficiency of digital intelligence and the temperature of physical activities, creating a close connection between shopping malls and social responsibility; Optimize the green shopping journey, use more environmentally friendly service processes, reduce the carbon footprint of the consumption process, join hands with the supply chain and consumers to participate in environmental action, and continue to move towards the goal of sustainable operation while improving business performance.