Embrace changes and cultivate cross domain sustainability

        The problem of job shortage continues to worsen after the epidemic, and in addition to the factor of fewer children, the change in work values of the new generation is also crucial. To assist the younger generation in smoothly integrating into the workplace in the future, Chung Cheng University's "Diligence Lecture" invites industry leaders to share their career experiences. Li Jingfang, Executive Director of the Group's Comprehensive Efficiency and Retail Planning Headquarters, was invited to give a speech on "Strengthening the Workplace by Leaving Across the Framework", encouraging young generations to bravely "step out" of the framework, continuously learn, and create a different future!

                104 Job Bank announced that the number of fresh job vacancies in 2023 has increased by 94% compared to the bottom of the epidemic. With the post epidemic shortage and the effect of fewer children, it will not be difficult for fresh people to find employment in the future. The challenge is how to find the job they like. According to the "Youth Workplace Outlook Survey" published by Far sighted and Dcard, the younger generation who choose jobs with Yu Yu values "work life balance" and believes that work is important but not the only focus of life; Maintaining interpersonal relationships outside of work, possessing interests and life, is a personal characteristic that deserves pride. Therefore, they actively pursue the days they want, returning from their "greater self" to their "smaller self", and choosing to work more freely and naturally in unorganized jobs (30.1%); Choosing to work part-time for the sake of interests (24.5%) is also more courageous in expressing that "happiness" is the appearance of the job they want to become. In addition, the diverse emerging industries of the internet also provide more choices for the younger generation, while the disappearing younger generation has led many industries into a vicious cycle.

        Belief determines the future

        The past is gone, and the future is not coming, which may make young students feel lost and helpless. CEO Li Jingfang shared her story of running a restaurant in the desert while studying in the United States to maintain her family's livelihood. She also talked about her journey from accounting firms, telecommunications industry, to the retail industry after returning to Taiwan. She encourages her classmates to face setbacks and challenges in life, to do everything well with heart, to use every turning point as a starting point for learning, to hold onto beliefs, and to continuously learn in order to overcome obstacles and break free from frameworks. As Apple founder Steve Jobs once said, "Sometimes life's going to hit you in the head with a brick. Don't lose faith."

        CEO Li Jingfang also reminded students not to hinder their exploration for unknown things, but to bravely move forward; Everyone will have moments of confusion and worry, but don't lose faith in yourself, your team, or the entire industry and society. "Goal" is an important belief, a commitment from the team to each other, and a common language that leads everyone towards the same direction. Belief will keep positive energy flowing, and the harder you work tirelessly, the stronger your luck will be.

        Cultivate cross domain strength and prepare for deployment

                Innovation and cross domain integration are key abilities for future talents. Under the impact of the COVID-19 and the development of science and technology, the industry continues to accelerate its transformation. According to the Coursera 2022 Work Skills report, it is estimated that up to 40% of the core work skills will change in 2025, while interdisciplinary talents are usually more willing to step out of the comfort zone, flexibly learn and lead organizational innovation.

        CEO Li Jingfang encourages young students to cultivate the following five types of soft power during their academic years:

        Cross domain strength: crossing and integrating professional skills and attitudes across different fields.

        Learning ability: Maintain curiosity about new technologies, a strong desire to learn, and strive for excellence.

        Sharpness: keen on current events and markets, able to understand consumer trends, and able to analyze and apply data.

        Collaboration: With communication and adaptability, and empathy, if you win, I will win.

        Execution ability: With a resilient belief, do everything with dedication and dedication.

        Among them, "cross domain" is not only an ability, but also an attitude. Despite rapid technological evolution and rapidly changing markets, the basic principles of success have not changed. A powerful cross domain practitioner must have the ability to adjust problem-solving tools based on different organizational tasks and problem situations. For enterprises, the most crucial aspect of cross disciplinary talent is the ability to define problems and innovate agilely.

        Make good use of digital advantages to innovate value

        In recent years, technological evolution has rapidly iterated from NFT and Metaverse to ChatGPT and AI. More than half of the companies in the United States now use ChatGPT to write programs, create copy images, serve customers, and compile conference materials. The digital native generation is skilled in using mobile vehicles, receiving new knowledge through communities and audiovisual platforms, and being familiar with online shopping channels. They should actively leverage their digital advantages and innovative value in the workplace to form competitive barriers.

        Faced with the wave of artificial intelligence, Li Feifei, Section Chief of the AI Research Center at Stanford University in the United States, believes that understanding AI technology is the foundation. In order to "enhance" humanity, rather than replace it, the most important thing in the AI era is to be human. CEO Li Jingfang also pointed out that technology remains people-oriented, and innovation should return to human nature, insight into human needs and pain points, and cultivate problem-solving abilities. It is not AI that can defeat you in the future, but people who make good use of AI!

        The young generation, who seek innovation and change, and are full of vitality, are about to enter the workplace. Although the global economy is still unpredictable, it may also be an excellent starting point for creating a new future. Li Jingfang, the CEO, encourages students to take stock of their strengths and weaknesses, constantly try and accumulate knowledge, do everything with dedication, strengthen their beliefs, bravely accept and overcome difficulties, and step out of their own world in the complex and elusive era of VUCA.

        The workplace in Taiwan also faces the problem of generational gap caused by aging and fewer children. Business owners should build a workplace environment that respects and trusts each other, make good use of the advantages of different generations, and create a corporate culture of "cross generational cooperation" to create a sustainable competitive edge that integrates and benefits generations.

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