Experience the all-new five senses at Far Eastern Group Shangri La in Taipei

        For many people, a five-star hotel is a comfortable haven in busy life, but you may not know that it is also a creative and surprising experience world. When you open the door, you are not only greeted by magnificent decorations, but also by an exploration of taste buds and a feast of multiple senses. Now, let's step into Far Eastern Group Shangri La in Taipei and explore the infinite possibilities hidden behind luxury

                Cross border cooperation creates a dreamy journey

        After the epidemic, a global tourism boom has emerged, not only gradually restoring international business travel activities to their previous levels, but also revitalizing the leisure tourism market. Taking Taiwan as an example, the demand for local tourism is booming, coupled with the return of tourists from Hong Kong, Macao, Japan, South Korea, Southeast Asia, as well as Europe and America, bringing huge business opportunities to the tourism industry.

                However, in the fierce competition, how to turn business opportunities into performance tests the wisdom of major accommodation operators. Far Eastern Group Shangri La in Taipei observed that after the epidemic, consumers' travel purposes have become more diversified, especially emphasizing refined, personalized, and themed customer groups. They have higher requirements for tourism quality and uniqueness, hoping to enjoy the services of five-star vacation hotels while not missing the beauty of common culture; I want to relax in the pool and cool off, and I'm looking forward to taking advantage of the holiday to recharge and learn new knowledge

        In order to meet the diverse needs of consumers, the Far Eastern Group Shangri La in Taipei has specially extended its service field, planned a "journey of urban cultural experience", led tourists out of the hotel, visited the famous Daocheng, felt the beauty of the exquisite wooden buildings in the ancestral temple of "Chen Dexing Hall", immersed in the classic tea flavor of "Xin Fang Chun Tea Shop", learned to make Xiaolongbao or dye prints by hand, and deeply understood the unique charm of Taipei; During the Children's Day and Qingming Festival holidays, a "Dream Soars, Children Want to Fly" parent-child holiday will be launched, with free i-Ride dynamic flight theater tickets, allowing guests to enjoy an immersive simulated flight experience through the three story high giant screen and excellent seats with zero dead angles.

        Not only that, the restaurant team also teamed up with LG Electronics to enhance the styler ® Smart appliances such as steam electronic wardrobes, StanbyME best friend machines, XBOOM 360 small universe panoramic sound Bluetooth speakers have been moved into the suite, allowing customers to experience the convenience and comfort of the Internet of Things (IoT) while on the go. This summer, we have specially created the "Summer Underwater Adventure" parent-child housing project, providing family guests with free access to AR Aquarium, Happy Nintendo, Speed Racing, Slime Handicraft Course, as well as six themed spaces including football and mini golf, opening up an unprecedented accommodation experience.

        Versatile style interpretation for ultimate feast

        In addition to being dedicated to housing project design, Far Eastern Group Shangri La in Taipei also continuously innovates its catering, conference, and banquet services.

                On the other hand, it was observed that the sensory experience of immersive catering was becoming a popular trend. This year, the management team of the Lunar New Year cooperated with Taiwan's century old paper umbrella artists to arrange creative flower art, combining elements such as lanterns and the the Year of the Loong, so that the hall was filled with a strong festival atmosphere; In addition, each hall presents different styles with unique displays. During last year's Christmas season, the Li Bai Residence Lounge created a spectacular galaxy of stars with over 8000 colorful Christmas balls combined with string lights; This year's Lunar New Year, welcome the Spring Festival with 168 lanterns; Then, using thousands of flowers and plants, presenting an elegant and romantic spring secret garden; In conjunction with the arrival of the Summer Paris Olympics, a themed bar called "Love Summer Paris" will also be created, accompanied by a variety of special menus and wine lists created by international culinary teams and bartenders, attracting consumers to come and celebrate the festival together.

        As for the seventh floor outdoor swimming pool, which is the preferred choice for summer heat dissipation, the restaurant also carefully arranges a romantic Bohemian style and provides limited picnic boxes from 3pm to 7pm every Saturday and Sunday, allowing customers to leisurely enjoy the "summer poolside picnic fun"!

        In terms of banquet planning, Far Eastern Group Shangri La in Taipei is also committed to providing one-stop wedding services. After leading the trend last year by inviting well-known designers to jointly design a series of environmentally friendly wedding dresses and high-end customized dresses, and combining them with local flavor ingredients, advocating green weddings, this year we will hold a wedding experience day with romantic starry sky concepts and European elegant floral arrangements, and invite the male lead of Broadway musicals to perform live, interpreting the new era of wedding fashion.

        Creative marketing attracts old and new knowledge

                From the creative dishes meticulously designed by the chef, to the unique themed rooms, and even to the unique cross-border collaborative activities... all are creative food and lodging experiences created by the restaurant for customers. However, in the face of a rapidly changing consumer market and an increasingly competitive digital age, these exciting contents still need to be communicated to the target audience through multiple platforms. To this end, the Far Eastern Group Shangri La management team in Taipei has been cultivating a community for many years, allowing consumers to stay up-to-date with the latest activities and promotional information, and increasing interaction, thereby enhancing brand awareness and fan loyalty.

        As for the Shangri La Club's frequent guest reward program, it is also a major marketing tool for hotels. It not only provides exclusive global housing, dining, and banquet benefits and point redemption for members, but also allows for online check-in and check-out procedures, online shopping, and obtaining electronic gift vouchers, comprehensively enhancing the member experience.

        The innovative food and accommodation design and marketing plan have injected new impetus into the business development of Far Eastern Group Shangri La in Taipei, successfully consolidating the loyalty of existing customers, turning virtual world fans into regular visitors to the store, and attracting a large number of new customers. The housing and catering revenue in 2023 and the first quarter of 2024 both experienced explosive growth, especially surpassing pre pandemic levels.

        In addition to generating substantial profits, Far Eastern Group Shangri La in Taipei also maintains a leading position in the industry reputation. Last year, it was recognized as the "Best Hotel" by the globally authoritative Cond é Nast Traveler Magazine, making it the only hotel in Taiwan to make the list. It also won the "Best Business Hotel in Taipei" award from the internationally renowned Business Traveller Asia Pacific for seven consecutive years.

        This year, the hotel is about to celebrate its 30th anniversary, and "Sustainability Development" is a topic that the team continues to focus on. The use of artificial intelligence and robot assisted services to improve operational efficiency is also an important direction. However, the management team is well aware that even the most cutting-edge artificial intelligence cannot replace warm services. Therefore, while using technology to raise the competitive threshold, we will still inherit Shangri La's classic intimate services and continuously introduce innovative food proposals, themed housing plans, etc., to create unique experiences for customers. Are you tempted? Welcome to Far Eastern Group Shangri La in Taipei, where you can experience the wonderful vacation of "one-stop satisfaction"!

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