Smart Retail A.Mart's Digital Transformation Journey

        In the era of rapid changes in the global retail industry, smart retail has become a key trend for enterprise transformation and upgrading. As a Taiwanese mass trader, A.Mart actively embraces digital transformation, using data analysis to stimulate consumption and precise targets to reduce losses. In addition, with the increasing awareness of sustainability, A.Mart has also integrated environmental protection concepts into its business strategies, committed to promoting green consumption and energy conservation and carbon reduction.

                App optimization of consumer experience and exclusive member discounts

        The official app is the best bridge for communication between brands and customers. A.Mart is committed to developing and optimizing apps to enhance consumer experience and shopping efficiency. This year, the number of members is expected to exceed 700000, reflecting the high recognition and love of customers for the A.Mart app and consolidating the company's market competitiveness.

                A. The Mart App focuses on "having the app in hand, good health at any time", and in order to attract new customers to download and consolidate its core customer base, it has launched many member exclusive activities, such as "cash vouchers" for birthday months, monthly "free meal preparation fees" electronic vouchers, and "NTD50 full amount vouchers" for digital member days and other consumer rewards. In addition, App members can also enjoy limited time benefits such as exchanging points for cash and deducting points to purchase daily necessities, enhancing user engagement and loyalty, and further increasing member stickiness.

        In response to the point buying event, A.Mart recently launched a Disney kitchenware membership point exchange activity. By using the A.Mart App to accumulate points, electronic stamps will be automatically delivered to customers' App accounts, which is convenient and instant. The limited time discount of "double electronic stamp gift" exclusive to App members also encourages them to open the A.Mart App, making point buying easier and more convenient.

        By leveraging the cross industry and cross domain advantages of the group, A.Mart accurately targets returning customers, such as utilizing the member consumption behavior database jointly marketed by Ding&Ding Management Consultants, or the customer parking information of uTagGo. Through exclusive promotional activities, it communicates with key target customer groups, encourages consumers to download A.Mart App, increases App download volume, and effectively converts physical members into digital members.

        Multi service layout and data-driven approach for self-service checkout machines

        A. Mart promotes innovative digital applications for self checkout machines, effectively dispersing the flow of shopping and checkout people, providing a fast, convenient, and friendly shopping experience to improve checkout efficiency, while allowing consumers to experience the joy of self checkout. In addition, self-service checkout machines can also save labor costs and free up more manpower to provide customers with more diverse store services.

        Through data analysis and strategic precision marketing, A.Mart effectively maintains stable customer traffic and provides in-depth insights into consumer shopping preferences and behaviors, more accurately grasping consumer profiles, launching precise marketing promotions, and enhancing customer loyalty. In addition, predicting product sales trends and seasonal demand through data is also beneficial for arranging stocking arrangements in advance, reducing inventory losses, and ultimately improving overall operational efficiency.

        In response to the declining average number of households in Taiwan and changes in consumption habits, A.Mart has adjusted its operational strategy, with "consumers" as the core, and adjusted its store layout plan based on market trends. In shopping malls ranging from 300 to 500 square meters, it provides a variety of services such as supermarkets, catering, household goods, cosmetics, and quick glasses matching to more comprehensively meet the needs and expectations of consumers.

                Digital Sustainable Services: Smart Recycling and Environmental Protection Strategies

        A. Mart leads the industry by pioneering a smart recycling program for fresh meat trays, replacing them with 100% recycled PET material produced by Far Eastern New Century Corporation. Compared to traditional plastic trays, each ton can reduce up to 51% of carbon dioxide emissions, solving the problem of waste for consumers after purchasing fresh products and significantly reducing the impact on the environment. More Than This, A. Mart has also developed specialized smart recycling machines, providing convenient reverse recycling services and actively promoting the popularization and practice of environmental awareness.

        On the other hand, A. Mart also achieves paperless goals by digitizing electronic tags, saving up to 150000 paper labels and traditional ink usage annually, and significantly reducing carbon emissions and related costs.

        In addition, A. Mart launches electronic coupons for purchasing during each promotional period, not only to give back to consumers and enable them to fully connect their digital lives with their fingertips, but also to take into account carbon reduction and environmental protection. It is estimated that hundreds of millions of sheets of paper can be saved annually, demonstrating the company's commitment to environmental protection.

        Through the transformation of smart retail, data-driven strategies, and innovation in digital services, A. Mart has successfully upgraded consumers' shopping experience and strengthened member loyalty. At the same time, by analyzing data to grasp market trends, precise planning of marketing activities and product supply chains can achieve a win-win effect of improving operational efficiency and reducing costs. future, A. Mart will also continue to combine digital services with sustainability development, demonstrating its commitment to environmental protection through innovative smart recycling programs and carbon reduction measures, and opening up a new sustainable situation in the retail industry.

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