A. Since 2012, Mart has been encouraging the public to implement environmental protection through the Happy Go point feedback mechanism. In 2024, Far Eastern New Century Corporation's rPET recycled trays will be fully adopted, and the "Plate Alliance" will be established to set up intelligent recycling machines for fresh trays in each branch, demonstrating the determination to deeply cultivate sustainability.

After the severe typhoon Huajiasha hit Hualien hard, many residents lost their homes. The donated materials entrusted by Far Eastern Department Stores Hualien, A.Mart Hualien, and caring individuals from all walks of life in Hualien have been delivered to Guangfu Township. HAPPY GO has also initiated a donation of 300000 points and joined hands with Far Eastern Department Stores and A.Mart to invite cardholders to donate points.

In recent years, Uni President and Quanlian have promoted their scale advantages through large-scale mergers and acquisitions, while Far Eastern Group Retail has entered the retail industry of department stores, mass retailers, and supermarkets earlier. Although department stores are now the core, with the increasingly blurred industrial boundaries, competition challenges have become more severe. The three major groups are competing with different strategies to continuously redraw the retail landscape in Taiwan.

With the changes in family structure and consumer shopping behavior in Taiwan, A.Mart is gradually expanding its diversified services, laying out major e-commerce platforms, and launching environmentally sustainable actions, hoping to use a more warm business strategy to fully meet the needs and expectations of consumers.

The annual department store anniversary celebration kicked off with excitement, led by Top City Taichung City Far Eastern Department Stores on September 18th, launching the "Dot Gold Bonus Reward" activity. Every 200 points, Far Eastern Department Stores can redeem "NTD 100 Electronic Bonus Coupons".

FE SOGO Department stores in Zhongli will collaborate with Lianxin Resource Technology Company to hold the "Sustainable Love for the Earth - Special Project: First Line Bag Entry, Dot and Come" event from July 7th to 21st.

On June 18th, Taichung City Far Eastern Department Stores teamed up with "Mr. Lu's Storytelling Theater" to hold a "Environmental Protection and Earth Love Public Welfare Drama" at Xiwei Elementary School in Taichung City. On June 19th, they also collaborated with Taichung City Blood Donation Center to hold a "Hot Donation 100%" blood donation event, raising a total of 60 bags and 15000 cc of blood.

HAPPY GO aims at the pet business opportunity and has been collaborating with five popular pet brands to create the "HAPPY GO Happy Dog Festival" since August. Cardholders can easily obtain a variety of practical items in the "furry child" pet section of the HAPPY GO app without going to physical stores or pet exhibitions.

Father's Day is approaching, and from now until August 10th, HAPPY GO has teamed up with Far Eastern Department Stores to launch five major promotional activities. In addition to offering NTD 500 vouchers for orders over NTD 5000, they have also offered over a million yuan in rewards and planned a "Cherish Dad Zone" on the HAPPY GO app.

In order to seize the domestic and international consumption opportunities of high-end customer groups, Far Eastern International Bank announced on June 20th the launch of a newly upgraded group card, the "Far Eastern Group Happy World Business Card". From now until December 31, 2025, those who apply for the card before January 24, 2026, will enjoy three major privileges and enjoy the group's ecosystem.