A. Mart's 40 year deep cultivation in the field of mass trading power

        Since its establishment in 1985, Far Eastern Ai Mai (hereinafter referred to as A.Mart) has gone from "the most cost-effective way to A.Mart" to "satisfying A.Mart every day". It not only provides high-quality products with high CP value, but also hopes to bring consumers the best quality of life and service experience. With the changes in family structure and consumer shopping behavior in Taiwan, A.Mart's mass market has gradually expanded its diversified services, laid out major e-commerce platforms, and launched environmental sustainability actions, hoping to use a more warm business strategy to fully meet the needs and expectations of consumers.

                Digital operation: exploring e-commerce routes through online shopping and transforming stores into digital ones

        A. Mart started from offline physical stores and responded to changes in consumer habits. When Far Eastern Group established GoHappy shopping website (renamed YuanShi Digital Technology in 2017) in 2007, it actively laid out online shopping. Today, A.Mart's online channel layout has covered Eastern Forest Shopping website, Shopee Shopping momo、Yahoo Major shopping platforms such as shopping centers and Lotte Market have successfully expanded the breadth of brand management. After the opening of A.Mart Shopee Mall in 2018, it further challenged live streaming introductions and achieved the highest simultaneous online viewership of over 10000 people and the highest single event sales of over one million. In 2023, it partnered with Shopee Shopping to launch a whole family frozen super pickup service. Through innovative service models, it competed for new customer groups and business opportunities, and the order amount grew nearly fivefold. Online shopping has the convenience of placing orders anytime, anywhere, breaking through the limitations of physical stores in terms of business hours and locations. It not only effectively expands the adhesion of online shopping consumers and digital native groups to the brand, but also gradually realizes A.Mart's full channel operation blueprint for mass sales.

        The digital transformation of offline stores has also been an important business direction for A.Mart's mass sales in recent years. The A.Mart App has become the best bridge for brand and customer communication, sending various member exclusive information through the app, such as "cash vouchers" for VIP members' birthdays, various product cash vouchers, electronic printing point exchange, and other diverse consumer feedback, enhancing users' sense of participation and loyalty. Paired with self-service checkout machines in the store, it can provide a fast, convenient, and friendly shopping experience, effectively disperse the flow of shopping and checkout people, and also free up more manpower to invest in customer service.

        Group resource integration and assistance, leading the way in implementing precise customer group marketing strategies, sustainable actions

                With the intensification of market competition and changes in consumer behavior, a large number of retail brands are actively expanding their layout and integrating internal and external resources. A.Mart, relying on Far Eastern Group's cross industry and cross field advantages, has taken the lead in introducing Happy Go point accumulation application and Happy Go Pay payment tool, and combined with Big Data to conduct regional and ethnic behavior analysis for consumers, further promoting precise marketing strategies for branch localization and product selection, and seizing the opportunity in the virtual real integration market competition.

        On the other hand, A.Mart has also formed the "Tray Alliance" with Far Eastern New Century Corporation and other companies since 2024 to promote the "Tray Reverse Intelligent Recycling Program". At present, the fresh food trays used in all branches across Taiwan are made of 100% rPET (recycled PET) material developed by Far Eastern New Century Corporation, which can reduce carbon emissions by 51% per ton of tray used; The intelligent recycling machines for fresh food trays placed in all branches across Taiwan not only provide incentives for the public to implement sustainable actions, but also the recycled trays are sorted and cleaned by the operators and converted into high-quality recycled plastic, effectively reducing plastic waste. A.Mart has also become the only bulk trader in Taiwan to use rPET fresh food trays, greatly improving its brand image.

        Mass retailers are moving towards a sustainable and warm future with customers at the core

        In the rapidly changing era, A.Mart's mass market has always believed that customer trust is the greatest asset. Therefore, treating every customer who enters the store as family, from product selection, quality control to service, the core standards are "peace of mind, health, and sustainability".

        A. Mart's wholesale stores not only have a clean and bright environment, but also strictly promise the safety of food. From source inspection to cold chain temperature control, they use invisible details to protect every freshness and health. Because customers not only purchase goods, but also provide peace of mind for their families. And fresh quality comes from the insistence on the origin and supply chain. A.Mart's bulk sellers collaborate with local farmers, fishermen, and high-quality brand partners to shorten the distance between ingredients from the origin to the dining table, ensuring that customers can taste the most natural and pure flavors.

        On this road to the future, 'sustainability' is the unchanging direction of A.Mart's mass market. To this end, A.Mart actively promotes plastic reduction actions, energy-saving equipment, zero food waste plans, and supports environmentally friendly products and packaging. Because we deeply understand that only by moving forward together with customers, society, and the earth can the next generation enjoy the same beauty.

        Looking ahead to the future, A.Mart will continue to focus on "customers" as the core, understand market trends, optimize store models, introduce more diverse service types, create interactive environments, and allow customers to participate, in order to implement the core concept of "A.Mart every day, satisfying every day". At the same time, by combining group resources, digital technology, and sustainable innovation, we will deepen the integration of virtual and real channels of operation, achieve precise marketing, green action, and social care, so that every shopping is not just a transaction, but also a joint effort with customers to protect the earth and social environment, and create a peaceful, sustainable and beautiful life. This is a promise and a shared belief in the lives of consumers and A.Mart retailers, let's move towards a warmer future together.

                #