Welcoming the Lunar Year of the Snake, Sophia C.W. Huang Chairman leads her supervisor to greet the public on the New Year. On January 29th, the Taipei store brought a performance of auspicious lion offerings to welcome the God of Wealth. Executive President Du Kinson and Executive Vice President Wu Suyin performed the finishing touch ceremony for the auspicious lion and welcomed it with gold ingots, wishing the public good luck and prosperity in the new year.

FE SOGO Department stores has held a total of 106 small agricultural exhibitions for seven consecutive years, paving the last mile from the production area to the shelves for small farmers, accelerating agricultural transformation, benefiting 1.73 million people. On December 31, 2024, it was awarded the "Social Innovation Award" at the 7th ASSET Sustainable Model Award in 2025.

Welcoming the new year is an opportunity to adjust the pace and start anew. Have you also made this year's wish list? Come and take a look at the New Year's plans of Far Easterners both domestically and internationally?

After winning the TCSA Taiwan Corporate Sustainability Award and GCSA Global Corporate Sustainability Awards for seven consecutive years, Far Eastern Group has set a new record for the number of awards this year. In this issue of "Cover Story", we will share with you why various institutions can stand out in ESG benchmark awards!

FE SOGO Department stores Zhongxiao Hall will hold the 2024 "Island East Flavor Exploration" event, starting from the experience of the five senses of life and responding to the spirit of slow food. For the first time, the scent and herbal aroma of the mountains and forests of Eastern Taiwan will be brought into the store, and local farmers and craftsmen will collaborate to promote organic products and provide customers with a new experience.

The 33rd Dream Fulfillment Charity Event "SO GOOD Good Children's Christmas Wishes" will be held on December 5, 2024 at the FE SOGO Department stores in Zhongli. The event is open to the public to claim children's Christmas wishes, and 100 gifts will be sent out before Christmas, lighting up children's smiles with love.

FE SOGO Department stores held a "Christmas and New Year's Eve party" for colleagues on Christmas and New Year's Eve to unite the team. Colleagues attending the meeting would like to express their gratitude to Sophia C.W. Huang Chairman for her care and compassion. Huang Chairman also expressed special thanks to his colleagues for their efforts in achieving various tasks and working together with the company.

The "2024 Buying Power" award ceremony of the Ministry of Economic Affairs will be held on December 6th, Far Eastern New Century Corporation 、 Far EasTone Telecommunication 、 FE SOGO Department stores 、Big City Far Eastern Big City Shopping Malls Received six awards in total, demonstrating the group's commitment to the path of corporate sustainability development.

The 2024 Far Eastern Group Affiliated Enterprise Far Eastern Group Annual Strategy Meeting will be held in two stages from December 3rd to December 5th and from December 7th to December 9th. The organizers will have a special video link to the nine major locations, allowing more Far Eastern Group elites to join in the event. Once again, the AI translation system will be used to demonstrate the group's determination to embrace change.

To provide investors with better quality financial management services, Oriental Securities Corporation's Hsinchu branch relocated to a new location (2nd floor, 241 Central Road, East District, Hsinchu City) and held an opening ceremony on November 26th, presided over by Chairman Dickinson and President Wang Peien.