I believe many people have received NTD 1 million from the national distribution fund, connecting Far Eastern Group's cross domain and cross channel HAPPY GO bonus point platform, and working together with the group's channels to launch the "Cash Amplification Technique" five major activities, hoping to drive the consumption momentum of Far Eastern Group's entire channel, allowing people to consume intelligently and easily earn points!

FE SOGO Department stores in Zhongli and the Northern District National Taxation Bureau of the Ministry of Finance jointly held the "Cloud Green Life, Earth Exhibition Colors" event, inviting children and children to experience the beauty of "green life"; The Hsinchu store held a "National Sports Experience Camp", attracting over 500 parents and children to participate and practice healthy living.

The Zhenshan Mei Social Welfare Foundation held a Mid Autumn Festival "Hanle Mooncake" public welfare gift box love subscription activity, and increased the gift of public welfare T-shirts. Volunteers from FE SOGO Department stores in Zhongli enthusiastically assisted in classifying clothing sizes, packaging, and mailing, bringing warmth and blessings to disadvantaged children and families.

On September 27th, the FE SOGO Department stores and the Pacific SOGO Social Welfare Foundation held the 13th "SO GOOD Good Children and Youth Role Models" award ceremony, with the theme of "Flying Against the Wind", to recognize 25 students from all over Taiwan who bravely rose up in adversity.

FE SOGO Department stores in Hsinchu has been awarded the title of "Outstanding Business Person of 2025" by the Hsinchu Branch of the Northern District National Taxation Bureau of the Ministry of Finance, which is a recognition of the company's long-term integrity in issuing unified invoices and actively cooperating with the implementation of electronic invoice policies.

In recent years, Uni President and Quanlian have promoted their scale advantages through large-scale mergers and acquisitions, while Far Eastern Group Retail has entered the retail industry of department stores, mass retailers, and supermarkets earlier. Although department stores are now the core, with the increasingly blurred industrial boundaries, competition challenges have become more severe. The three major groups are competing with different strategies to continuously redraw the retail landscape in Taiwan.

Some moments may not disturb the world, but they can quietly repair the cracks in one's mood. In this issue, Far Easterner from home and abroad is specially invited to share these gentle daily landscapes. Let's practice together and see beauty from the brief pauses.

October 20th is the 76th anniversary of Far Eastern Group's establishment in Taiwan. Let's take a look back at the past year (September 2024 to August 2025), which saw the joining of new forces, important milestones, touching public welfare acts, and the glorious deeds of Far Eastern shining brightly.

The 4th Asia Pacific Sustainable Expo 2025 will be held from September 11th to 13th. Eight companies under Far Eastern Group will participate this year, and the 2025 Asia Pacific and Taiwan Sustainable Action Award ceremony will be held simultaneously. Affiliated enterprises such as Asia Cement Corporation and Far Eastern Department Stores will receive a total of 15 awards.

FE SOGO Department stores in Zhongli will hold a "Second hand Picture Book Collection" event from July 15th to 31st, and will also collaborate with the Xingguo Branch of the Taoyuan City Government Fire Department to hold a "Disaster Prevention Alliance Mission: Earthquake Battle" event on August 23rd, allowing children to learn fire safety knowledge through games.