This article will analyze the process and key of membership points management, and introduce the comprehensive strategy of gold points under the post epidemic situation, how to help the group close down enterprises and detonate more business opportunities.

As major groups compete to invest in member management, how can happy go consolidate its advantages and further provide a better consumer life for cardholder with differentiated characteristics?

Since 2017, the Volunteer Club of Fe SOGO Department stores has been cleaning in different sea areas every year. By April 2022, more than 2 metric tons of marine wastes have been removed.

On the eve of mother's day, the Fe SOGO Department stores chunglidian Volunteer Club once again cooperated with Taoyuan's local "truth, goodness and beauty Social Welfare Foundation". The colleagues gave full play to their marketing skills and helped plan the "carnation charity sale" to increase the foundation's income.

In response to the world earth day, Fe SOGO Department Stores held the "seedlings of hope" activity from April 1 to 20, and distributed 3500 "Taiwan Osmanthus (native species) seedlings" to afforest people's lives.

On April 23, Fe SOGO Department Stores Zhongli store joined hands with Taoyuan environmental protection bureau to invite environmental education teachers to guide the reading of green picture books. The stories are full of ecological and environmental protection implications, as well as popular science knowledge and sustainable values.

Fe SOGO Department Stores Hsinchu store held activities such as "tree planting Tour", "secret base for children in Xiangshan District, learning about the sea and DIY Hand-made Soap activities", and "Green Tour".

Far eastern group won five awards in this vision CSR and ESG Corporate Social Responsibility Award, ranking first in the whole Taiwan group. Douglas Hsu, the parent of the group, attended the award ceremony in person on May 3 and received the award on behalf of Far Eastern New Century Corporation.

Fe SOGO Department stores has actively developed app members and integrated online and offline channels in the past two years. In order to thank the public for their support, they have made a great contribution to the millions of SOGO app members and injected positive energy into the daily epidemic prevention!

Happy go, together with Hsinchu County Government and Far Eastern Department stores in Zhubei, organized the "mobile e start shopping for cloud happy go" activity to encourage consumers to use digital convenient services and save invoices in the cloud, which is convenient and can enjoy multiple discounts.