FE SOGO Department stores in Zhongli will hold the "Step by Step Healthy Green Life~Online Check in Activity" from September 26th to October 13th. App members are invited to participate in the online walking challenge. Those who sign in continuously for five days and complete the walking task will receive "Maria Social Welfare Foundation Happy Socks" made by Baote Bottle.

On October 12th, FE SOGO Department stores in Zhongli collaborated with The Garden of Hope Foundation to hold the "Embrace Xinsheng The Garden of Hope Foundation Charity Sale" event to assist abused women and children in starting a new life. The Hsinchu Branch Volunteer Society went to the Andrew Charity Association and worked together to package 150 boxes of food and supplies to bring warmth to disadvantaged families and groups.

FE SOGO Department stores held the "FE SOGO Department stores Hometown Cuisine Competition" this year, with the theme of "Rishan Caspian Sea, Hometown Ten Year Flavor". Participants were invited to choose seasonal local ingredients, respond to the "Clean Green Life", present local customs and connect with hometown memories, convey the taste of love, and attract a total of 168 teams to register.

FE SOGO Department stores have demonstrated outstanding performance in the field of smart retail, and have partnered with counter partners to save energy, demonstrating their commitment to environmental protection and social responsibility. They have been awarded the "2024 Internet Intersection Star - Department Store Retail Category - Leading Innovation Award" by the well-known online platform "Internet Temperature Gauge".

At the end of 2024, which is also the time when points expire, HAPPY GO will launch four major point redemption activities from now until December 31st, encouraging cardholders to maximize the value of their points on various channels.

HAPPY GO has launched the "Hsinchu Sports Purchase Health HAPPY GO" activity. As long as you upload and walk more than 5000 steps on the same day, you can receive 10 HAPPY GO points. If you upload for more than 7 days, you will have the opportunity to receive 10000 HAPPY GO points or department store coupons.

HAPPY GO Ding&Ding Management Consultants held a "Thank You for HAPPY GO 20th Anniversary" party on October 25th, announcing the launch of the "20th Anniversary Ubiquitous Redemption Maximum" activity from now until December 31st. They also planned a "membership grading system" to allow members of different levels to enjoy discounts.

The annual finale shopping event "FE SOGO Department stores 37th Anniversary Celebration" will be held from now until November 18th, On November 4th, Far Eastern Group's Douglas Hsu enthusiastically stood on the platform, leading employees to cheer and promote the event together with Sophia C.W. Huang Chairman.

The TITAS Taipei Innovative Textile Application Show will be held from October 15th to 17th at the Taipei Nangang Exhibition Center in Taipei. Far Eastern New Century Corporation's exhibition venue design this year is inspired by the 2024 Paris Olympics, showcasing a variety of environmentally friendly international event jerseys, as well as award-winning fabrics and innovative ready to wear products, becoming the biggest focus of the event.

FE SOGO Department stores and China Trust Commercial Bank announced on October 8th the joint launch of the "China Trust FE SOGO Department stores co branded card", bringing consumers a new payment experience. Applying for a card approval can simultaneously promote to the three major members, apply for quick approval of card binding, and other multiple benefits.