In recent years, the production conditions in the cement industry have been severe, and only by accelerating low-carbon transformation can we have the opportunity to break through the encirclement. In this issue of "Cover Story", we will introduce how the group's cement industry on both sides of the Taiwan Strait can leverage the spirit of craftsmanship, complete system transformation, and move towards green and efficient development.

Far Eastern Department Stores across Taiwan have successively connected to respond to Arbor Day. Banqiao Far Eastern Department Stores, Taoyuan Stores, Hsinchu Far Eastern Department Stores, Taichung City Far Eastern Department Stores, and Tainan Far Eastern Department Stores have all organized various activities to invite the public to participate in carbon reduction through actions.

Far Eastern Electronic Toll Collection announced that starting from April 1st, the eTag service will automatically withhold roadside parking fees in Douliu City, Yunlin County, equivalent to the use of eTag automatic withholding parking fees for toll cars in Taiwan. People can apply for roadside parking fees in various counties and cities by using credit cards from Far Eastern International Bank, Cathay Pacific, Taishin International Bank, E.SUN Bank, or CITIC.

In preparation for Mother's Day, Mega50 Catering and Banquet's "Moon Pavilion", "Asia49 Asian Cuisine and Lounge", and "50th Floor Caf é Buffet Restaurant" have respectively launched signature dishes, festive cuisine, and sea and land cuisine. Consumption before May 31st, NTD5000 or above is eligible to participate in the lottery.

In the countdown to Mother's Day, HAPPY GO will hold the "Love Mom Unlimited" event from today until May 14th, launching multiple surprise discounts online and offline, and a variety of gift giving options to ensure that cardholders find the most suitable gift to love their mothers and express their full feelings.

In the era of high inflation, are you also struggling with how to prevent wealth from shrinking? Come and take a look at the amazing investment strategies of financial experts at home and abroad!

In 2024, Taiwan's stock market has shown a sharp trend with the help of AI and related electronic stocks. With the active influx of investors, the trading volume of listed ETFs once exceeded 7% of the total market volume. This wave of craze has expanded to the initial issuance market. What exactly is an ETF? This issue of "Finance Column" will answer your questions.

AI liberates human imagination, and related applications continue to rise. However, what will AI look like when combined with financial services? What changes may occur in people's lives? This cover story introduces how Far Eastern International Bank is laying out and developing AI applications to tailor high-quality digital financial experiences for customers.

Many people often face problems such as high interest rates and cumbersome processes when applying for credit. The Far Eastern International Bank Bankee community bank has launched a "loan you deposit" challenge credit program, which is the first in the industry to "subvert professional attribute pricing", without providing financial proof such as passbooks or withholding vouchers, and has designed an interest feedback mechanism.

FE SOGO Department stores pioneered the AR experience in the department store industry, with all stores in Taiwan working together to create the strongest dream check-in point of 2024- "Meow! Giant Seven Lucky Lucky Lucky Lucky Cat". At night, AR Air Show was also arranged, with a dragon composed of AR simulated drones jumping in the sky, bringing a brilliant fireworks display.