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01.2019 Cover Story

Far Eastern Department Store Drives Industrial Transition and Creates Sustainable Value by "Feedback"

Far Eastern Magazine / Editorial Room

        Far Eastern Department Store takes "feedback" as the basic value of the enterprise, continuously invests resources and care, actively strives for the environment and social Sustainability Development, wins the recognition of the Taiwan Enterprise Sustainability Award (TCSA), the "Enterprise Sustainability Report - Gold Award", "Enterprise Comprehensive Performance - TOP50 Taiwan Sustainable Enterprise Award", and two "Enterprise Best List" A performance award.
           
        


        [Comprehensive Performance of Enterprises]
         TOP50 Taiwan Sustainable Enterprise Award: Sharing Good Time and Creating Good Life
         Far Eastern Department Store has been working in the field for 50 years, upholding the spirit of innovation and change, and promoting the transformation of shopping malls with the times. It not only brings the business pattern of Taiwan's department stores into a brand-new milestone, but also greatly improves the company's operating performance. In 2017, both business income and business interests reached a historical peak, and pre-tax net profit grew by nearly 30%.

        [Best Individual Performance of Enterprises]
         Innovative Growth Award: Promoting Shopping Experience to Satisfy Consumer Change
         With the development of science and technology, consumers have become accustomed to enjoying services anywhere and anytime. Far Eastern Department Store makes good use of technology to create a full-access shopping mall, providing online and offline shopping experience. In October 2017, Far Eastern Department Store officially launched, providing a comfortable digital experience with new visual effects and functional links, with an average of more than 160,000 visitors per day. In April 2018, Far Eastern Department Store Online shopping website was launched to further strengthen the integration of virtual and real channels. In the second half of the year, new functions such as "online coupon exchange" were introduced to optimize consumers'shopping experience. In addition, Far Eastern Department Store's management innovation plan has achieved outstanding results, with annual fixed operating costs falling by 20%, which has led to a substantial growth in business interests. More than 25 sets of information digitization systems have been built to complete the analysis layout of Big Data retail.

        Social Inclusion Award: Care for Homeland and Light a Lamp for Disadvantaged School Children
         Far Eastern Department Store has been caring for the disadvantaged school children in the countryside for a long time. It has held a "Lighting a Lamp for the disadvantaged school children" activity on Christmas Eve for ten consecutive years. In addition to presenting school children's sports shoes, it also carefully arranges a day's activities to lead children to the city to go shopping, see exhibitions, listen to stories, play hands, eat big meals, create different life experiences and expand children's life. Vision of life. So far in 2008, more than 1,500 disadvantaged school children in rural areas have kindled hopes and dreams and conveyed care and blessings.
        
        

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