Good Book Recommendation: Refreshing the Future

        Author: Satya Nadella
         Publishing House: World Magazine
         Publication date: 03 January 2018

        At present, new technology is subverting human life in an unprecedented way, rewriting the appearance of industry and reshaping the rules of market competition. Cloud Computing, Induction Device, Big Data, Machine Learning, Artificial Intelligence, Hybrid Reality... With the popularization of powerful science and technology, the breakthrough of machine intelligence technology has entered a new stage, which can compete with human wisdom and has infinite potential for application development. With the coming of the fourth industrial revolution, everyone, every organization and society are faced with the time of "Hit Refresh".
        
         Witnessing the impact and changes brought about by the convergence of new technology, the author shares his wonderful experience of refreshing his life and his valuable experience of leading Microsoft to rebirth and transform, which is very enlightening as a reference for other enterprises to break through and transform. In 1992, Microsoft launched the PC revolution to popularize and personalize science and technology, which has made many successes. However, in the face of a wave of new technological revolution, Microsoft lagged behind in many key areas, lost business opportunities and fell into a growth dilemma. By visiting the world, visiting users and actively participating in dialogues, listening to the voices within the organization with empathy, understanding the unspoken and unsatisfied needs of customers, synchronously examining external opportunities and internal culture and strength, and leading transformation are the key to refreshing enterprises.
        
         At the same time, the book also emphasizes that leadership transformation must be initiated from the inside and spread from the core to the outside so that reform can be sustainable. Therefore, transforming Microsoft, taking "reshaping corporate culture" as its primary task, regains the soul and vitality of the organization, endows it with a new sense of mission and world outlook, enables Microsoft to change from "facing reality" to "facing opportunities", takes "action first, cloud top" as the breakthrough point of transformation, boldly invests in new fields, actively invests in the future revolution behind the cloud, and explores "man-machine association". The infinite possibilities of doing. In the process of innovation, we have turned to open-minded cooperation with competitors such as Google, Yahoo, Amazon, Apple and Samsung to rebuild new strategic partnerships and work together to find ways to create the greatest value for our customers, which not only consolidates the original core advantages, but also successfully enlarges the market territory and brings Microsoft back to glory from the "late comer".
        
         As the book shares, "The future that awaits us lies long before us, depending on the route we choose today." Now is the moment of renewal. We should think ahead and re-imagine the business and change under AI+HI intelligent revolution to find a new orientation for enterprises; make good use of the power of science and technology, actively move toward intellectualization, and create unique value for customers and enterprises; and grasp the trend, bold layout, "accelerate transformation, open up an innovative economy" (Transform in Dynamic Era to Embrace New Economy), and work together to refresh Far Ea. The big future of stern group.