Web celebrity economy extends to the financial industry, attracting fans and making much passive money

        　　With the rapid rise of social networks and the rapid expansion of Web celebrity influence, even the financial industry is optimistic about the web celebrity economy. Far Eastern International Bank Bank Bank Community Bank is not only the first digital bank in Taiwan's financial industry to adopt micro-web celebrity marketing, but also advocates that every user can increase passive income and accumulate the Dream Fund through the power of the community.

        The success of Web celebrity marketing touches young people
         With the development of science and technology and the alternation of generations, the traditional 4A customer experience path (Aware Cognition Attitude Attitude Act Action Act Again Action) has been subverted. When new generations of consumers shop, they are no longer individual decisions, mostly influenced by the community, and will acquire brand knowledge through active communication with people. In addition, their performance of brand loyalty may not necessarily be the performance of brand loyalty. Buy, but support. Based on the above situation, Far Eastern International Bank has developed a new 5A framework of customer experience path: Aware Cognition Appeal Impression Ask Inquiry Act Action Advocate to lead the KOL (Key Opinion Leader), smart financial management, dream-by-dream, and thereby spread the positive influence of KOL.
        
         In the marketing process of Bankee Community Bank, small and medium-sized KOLs are the first choice. Each KOL has different fields of expertise, professional identity, and inspiring stories. They have valuable assets such as community, time and creativity, but they lack the chance and stage for a dream. It is Far Eastern International Bank who really wants to pull a slash, hoping to get closer to one. The micro-web celebrity of ordinary people's lives gives consumers the appeal of "he can do it, I can do it", and at the same time, through Bankee's innovative financial commodity design, helps these millennials accumulate more wealth and shine on their respective stages.
        
         Because of the lack of distance, micro web celebrity interacts closely with its fans and is more like a friend. Take Bao Kemeng, who has less than 20,000 fans, as an example. He is one of the financial and economic Bankee web celebrity. From the way he manages FB fans publishing (regular posting, card promotion design, advertising), publishing content (product analysis, heart sharing), audience interaction (feedback to fans). ) Through the analysis of these links, we can see that the volume of Web celebrity itself and the trust of its fans are the effective indicators to promote online bidding for financial commodities. Bankee Community Bank Products Listing Press Conference has lasted only three and a half months, and Bao Kemeng's community promotion has exceeded 200.

        Creating, Sharing and Sharing a Good Platform Economy
         Since Bankee currently only has credit cards online, customers initially receive credit card feedback. Take Bao Kemeng as an example. In the first month, the feedback from the community circle is about 200 points. By enlarging the number of points, the maximum value is equivalent to 2,000 yuan, and the number and number of points per month will continue to increase. According to the official website, Bao Kemeng's social circle has grown to 200 people, which can give back 198,648 people a year. In other words, Bankee is a long-term "passive income". It can get continuous feedback every month. The more recommended customers, the more significant the cumulative feedback will be. In particular, Bankee's "Jinzan Commodity Zone" has launched a long-term point enlargement campaign, which can be enlarged up to 10 times. For example, in the first quarter of 2019, Bankee launched a group plus code campaign, in which Bao Kemeng added 62 new fans to the campaign, calculated at 100 gold points per person, namely 6,400 gold points, which could be exchanged for DYSON hair dryer (1400 points), two movie tickets (200 points), soybean milk machine (200 points), millet box (800 points), bubble aromatherapy machine (600 points), Taipei/Hong Kong round trip ticket (3 points). 200 points), which is equivalent to 26,945 yuan in total, is an amazing additional subsidy.
        
         Far Eastern International Bank Bank Bank Bank Community Bank innovates the financial model. All kinds of preferential feedback activities are combined with Bankee i-Voting to let members decide the preferential and feedback mode. Take the "circle people, circle money, grab 10 times" activity currently under way as an example, that is, members vote to decide the feedback scheme. According to the results of the voting, 65% of the members prefer one-stage feedback; 35% of the members are willing to challenge multi-stage feedback. Therefore, this activity adopts one-stage basic feedback, but pays attention to the needs of 35% of the other members. In particular, it introduces the concept of "the 10th member of the community circle, the owner and the members of the group can get additional codes at the same time", which reflects the idea of members'co-creation, feedback sharing, and friendship among the main circle members.
        
         Not only that, members'suggestions for process optimization and function development have also been adopted after internal evaluation, so web celebrities have said: "Bankee Community Bank gives people a"common growth"experience, can create financial products with consumers, and watch Bankee continue to transform, just like watching their children grow up, because it is a"common growth"experience. We created it together.
        
         Through the experience and experience of web celebrity, Bankee has gained the trust of many millennial customers. You are welcome to join the ranks of Bankee, feel the strength of the community, create preferences more in line with your needs, and accumulate more fruitful feedback.

        "Bankee Our Community Bank" latest activities: circle around people to grab 10 times the money (from now on to 4/30)
         Https://www.bankee.com.tw/event/CircleOwner 201901/index.html? PRNews=utm_source=PRNews