Pacific SOGO Department Store Wins the Gold Medal of Taiwan Service Industry Supervisor in 2019

        Pacific SOGO Department Store won the "Department Store/Shopping Center" Gold Medal Award in the "Taiwanese Service Industry Judge 2019" sponsored by the Business Times. Pacific SOGO Department Store Sophia C.W. Chairman personally attended the award ceremony on June 26. In his speech, he said that SOGO services converged. The delicacy of Japanese department stores and the friendliness and warmth of Taiwan create a service that touches and warms customers; moreover, from the perspective of enterprise sustainability, the key to win the "heart rate" is to extend the "service" to take care of the "well-being" of each customer and create customer service differentiation.

        SOGO is the first department store to provide all-round service to its main customers. Facing the change of market consumption pattern and the advent of the era of big and small profits in Department stores, in recent years, SOGO has devoted its main innovative efforts to shaping a high-quality, novel, comfortable and international shopping environment, but also believes that every day of delivery in the department store industry will follow. In order to improve customer loyalty and attract new customers, the second way is to provide temperature service, that is, to provide customers with unique experience and experience value through deepening segment marketing. Therefore, SOGO tailors six membership systems for different customers and different stages of life: VVIP Club, VIP Club, Premium Club, Wedding Club, ThanQ Club, and Fresh Club to deepen the connection with customers, serve different customer groups and enhance shopping happiness.

        In addition, through Big Data analysis, SOGO subdivides customer categories and invests in its best planning experiential marketing activities, so that customers can not only participate in customized experience, but also bring the touches to relatives and friends. In response to the surge of digital tide, SOGO continuously invests resources and personnel training in digital marketing. The special units are responsible for e-commerce, FB, IG and so on. Wait for the media. In September 2018, "SOGO department store direct cosmetics" opened in the SOGO online shopping istore. Four major groups of cosmetics companies, Tianhou Palace, have 14 brands in total. In addition to free house allocation, they also provide customers with online purchase and BOPIS services, so that customers can enjoy the cosmetics day after the Palace experience without closing.

        According to Sophia C.W. Huang Chairman, every day in the department store industry is a cycle of coming and going. How to seize the customer's heart and improve customer loyalty is a topic that the industry will never learn. Deep service in the new era should be linked to the well-being of customers - not only to take care of the individual needs of customers, but also to family and future life. SOGO takes CSR as its main axis to take care of consumers, implement commodity safety, catering hygiene and environmental safety management, and create a happy field. Last year, the overall customer satisfaction was 86.9%, the customer praise ratio increased by 18%, while the number of complaints decreased by 38%.

        SOGO's customer service has been widely praised. Today, it is affirmed by the Mysterious Guest Jury of "Taiwan Service Industry Judge 2019". It has won the first prize of "National E.SUN BANK Brand Award" in the best popular brand category, and won the President's reception and praise. Every honor of SOGO comes from the affirmation of customers. In the future, SOGO will continue to do its best to provide customers with a safe and secure shopping environment.