Far Eastern International Bank and Eden Social Welfare Foundation create connection of sustainability as public welfare partners

        A long-term and stable public welfare partnership is essential to the sustainability development of social welfare groups. Far Eastern International Bank introduced the management efficiency of enterprises and created a sustainable partnership with Eden Social Welfare Foundation in combination with the core financial industry, so that it can let love last for a long time, and create triple-win of public welfare groups, Far Eastern International Bank and customers.

        As we all know, most of the income of social welfare groups depends on donations. Therefore, as long as there is an economic downturn, it is bound to be associated with the impact, and it is difficult to have long-term financial planning. Far Eastern International Bank not only has the core advantages of financial planning, but also has the humanitarian spirit of giving back to the society. In order to solve the problems of social welfare groups and establish the corporate public image, Far Eastern International Bank cooperated with Eden Social Welfare Foundation more than 20 years ago to build a public platform with "Eden love card" as the core and develop diversified "Senseless" donation channels, such as "hope deposit book" where customers automatically donate interest, credit card bonus points transferring to donation and other innovative ways. Collecting customers' love through an automatic and sustainable public welfare mode creates a record of injecting money into Eden every year since the cooperation in 1997. With stable and predictable financial support, the Eden Social Welfare Foundation has been able to develop in a planned way. From only 14 service sites in 1997, it has now expanded to more than 80 sites and served 40000 disabled families every year.

        In addition to financial resources, Far Eastern International Bank has also deepened its relationship with Eden through multiple activities. In addition to the annual cooperation in the charity market of Ya Tung department store lighting event, the New Taipei Christmas City sponsored by FEG also invited Eden to raise invoices on the site of the garden party; what’s more, in response to the government to help banana farmers, Far Eastern International Bank purchased 1 metric ton of banana and sent it to the centers of Eden; in 2019, Far Eastern International Bank held staff walking activity, at the same time, 100 white walking sticks for the blind were donated to encourage the blind to walk together. It is worth mentioning that the first public welfare activity celebrating the 70th anniversary of Far Eastern Group is the "Far Eastern group children's story Festival" jointly organized by Far Eastern International Bank, Oriental Securities Corporation and Far Eastern Big City shopping malls, which collected second-hand children's books and Lego blocks for Eden's children.

        Far Eastern International bank knows that only a long-term and deep-rooted public welfare principal axis, combined with professional core capabilities, can create large benefits with small resources. Through continuous interaction, Far Eastern International Bank has not only established a long-term partnership with Eden, but also successfully established a public image connection between the two sides.