Pacific SOGO Department store gives full play to the advantages of department stores and creates a public welfare platform

        The Pacific SOGO Department store gives full play to its advantages of channels, implements social care, actively cooperates with external institutions to hold public welfare activities, and takes the public welfare platform as the group image bonus.

        Pacific SOGO Department store has been established for more than 30 years and has always spared no effort in social care. However, at this time when the economy is in recession, the department stores are facing the era of small profits, social care and environmental sustainability need to be carried out in a more intelligent and innovative way, and stakeholders need to be connected, exerting the effect of 1 + 1 > 2 to make it double.

        SOGO public welfare platform starts from "care, sustainability, and peace of mind", among which "care" key programs include "SO GOOD model for children and adolescents" which rewards schoolchildren who are positive in the adversity. A total of 242 schoolchildren have been rewarded since the 8 sessions of the event. In addition, “Teacher comes to my home” starry sky plan cooperated with the volunteer teachers specialized in fine arts to teach painting in the home of the disadvantaged children in the rural areas. The "SO GOOD children's Christmas wish" public welfare activity which has been held for 28 sessions let SOGO join hands with consumers to satisfy the wishes of more than 20000 children. For the "box of love" public welfare service with the appeal of recycled economy, members are invited to donate idle materials at home. In just three months, 3248 items are sent to social welfare groups through matchmaking, reducing carbon emissions by nearly 3 metric tons.

        In the "sustainability" project, SOGO Zhongxiaoguan cooperated with National Museum of Marine Science and Technology to exhibit British artist Sue Bamford's knitted coral art installation; “Taiwan local agricultural exhibition” included market fairs, lectures, chef's tables and takeout of famous restaurants, with the largest scale that has never been seen in department stores; in addition, SOGO volunteers actively responded to World Ocean Day and actively participate in large-scale beach cleaning event organized with the New Taipei City Environmental Protection Bureau; Zhongli SOGO also climb up to the Jade Mountain on the occasion of celebrating the 20th anniversary, symbolizing the peak of perfection, and encouraging staff to continue to work hard for the protection of Taiwan's mountain scenery.

        In the "peace of mind" part, Far Eastern Group’s “Catering Talent Competition” has cultivated more than 2000 catering talents to fully strengthen Taiwan's strength in catering; the "small customer service experience camp" which was popular with all customers enabled children to learn to treat people politely in the games; Tianmu store and the Shilin Farmers' Association jointly run a happy market regularly to share the fresh and delicious food; Zhongli store's health management activities also actively build a healthy workplace.

        SOGO public welfare platform not only consolidates corporate image externally, improves people's trust and likability, but also makes public welfare become SOGO staff's DNA. The staffs spontaneously participate in or initiate public welfare and volunteer services, truly realizing the vision of shaping external image and creating internal culture with the public welfare platform.