The classic marathon of Far Eastern New Century Corporation leads to health and promotes public welfare

        The classic marathon of Far Eastern Group has been held for 11 consecutive years. It has gradually evolved from the purpose of promoting workplace health, the relationship with the neighborhood to social welfare, making the marathon not only a leisure sport, but also a local event. Since the 6th marathon, it has been promoted to one of the top 10 high-quality events in Taiwan by combining with the love of participants raised by social welfare groups to assist the weak 。

        

        Healthy original intention gradually grows

        

        The origin of the classic marathon of Far Eastern Group was originally a small-scale sports event that the company hoped that the busy employees would develop good habits of sports in addition to their official duties, and at the same time improve the connection among colleagues. Unexpectedly, this running route that is full of Hakka natural scenery could get more and more response from the participants. From employees to nearby people in the communities, it gradually became a large-scale event, and more than 40000people are involved in it.

        

        Today, Far Eastern Group Classic Marathon has become a well-known sports platform in the field of road running. Far Eastern New Century Corporation also invites many running groups to support and participate. The talents trained by FEG become more and more and set up many other running groups. No matter on weekdays or holidays, training activities are always held. Road running group training is carried out at Xinpu chemical fiber factory on Saturday, the routes are throughout Xinpu, Xionglin, Guanxi, Zhubei, Hukou. In addition to encouraging local residents to join the running, local sightseeing and tourism has been further promoted.

        

        The annual marathon event is also a time for the group's affiliated enterprises to get together. Every year, Xinpu chemical fiber plant invites teams from the head office, Hukou plant, Neili plant, Far Eastern Department store, Far EasTone Telecommunication, and Far Eastern Big City shopping malls to participate in competitions, which not only builds a bridge of friendship for the group's employees, but also adds multiple channels for the future cooperation between enterprises. In addition, the public in the communities can also be volunteers in the activities, which can improve the relationship with the neighborhood.

        

        In addition, Far Eastern New Century Corporation also integrates the core technology of the enterprise into the activities. The runners' running clothes specially use the environmentally friendly multi-functional materials innovated and developed by Far Eastern New Century Corporation. The fluorine-free environmentally friendly hydrophobic yarn is completely free of PFOA and PDOS and other compounds, and they are made by the recycled marine waste bottles, each running suit can reduce 13 bottles of garbage in the ocean. The runners not only run for health, but also for marine ecology.

        

        

        Overcome all difficulties and double benefits

        

        Behind the successful activities, there are unknown joys and sorrows, especially such a large-scale event. The public often mistakenly thinks that it is handled by the public department or the entrusted sports marketing company. In fact, all the materials and manpower preparation for the classic marathon of Far Eastern Group are completed by the colleagues of the Xinpu chemical fiber factory. In addition to enthusiasm, the planners need more relevant experience, which is really a challenge for non-sports marketing professionals. In order to make the event perfect, the colleagues participated in other events, learned from others' strengths, and added the creativity of Far Easterner, and then held the park tour that combined with local products, arranged dozens of stalls for the contestants to supply according to their own preferences, which became another feature, making the number of participants in the classic marathon of Far Eastern Group grow from more than 500 in 2009 to over 6500 today.

        

        Since the classic marathon of Far Eastern Group is loved by the majority of runners, the organizers also began to think about how to expand their social influence. Therefore, since 2014, public welfare organizations such as Eden Social Welfare Foundation, Huashan Foundation, Fund for children and families have been invited to the spot to collect the love of runners. A total of 773462 yuan has been raised for five consecutive years, which makes the event warm. KPMG used SROI to evaluate the Classic Marathon and charity fundraising project of Far Eastern New Century Corporation that the total benefit of this activity is 8.19 times of the investment cost.

        

        It is worth mentioning that Xinpu chemical fiber factory has also accumulated a lot of knowledge and experience in many years of experience in holding the event, including the coordination with the public sectors, winning the recognition of residents, recruiting and training staff, and meeting the expectations of many competitors. Xinpu chemical fiber factory even further exports these valuable activity technologies, assists the county government in handling road running activities to improve the public relations between the company and the public sectors.

        

        Road running online platform "sports notes" was opened to netizens to vote for the top 10 top quality events in 2015. The "Far Eastern New Century Corporation Classic Marathon" stood out from 923 events in Taiwan and won the third place, and has been selected as the top 10 quality events for 5 consecutive years. With the "Far Eastern Group Classic Marathon" becoming an indicator in Taiwan's road running industry, it has also laid a healthy corporate image for the Far Eastern Group, which has been promoting road running for a long time.